PR Manager (Strata Group)

We are looking for an experienced PR Manager to lead earned media, reputation and fame-building for the Strata Group. An agency collective of specialists built for people and brands on a mission.

This role is responsible for driving visibility, credibility and cultural relevance for the specialist agencies and the group, across trade, mainstream and digital media, while shaping a consistent narrative about who we are, what we do and why it matters.

This is a hands-on role for someone with a proven PR background, strong media relationships, and the confidence to proactively put the agency and its work into the spotlight.

Key Responsibilities

PR & Media Relations

· Own and deliver the agency’s PR strategy across trade, mainstream and business media.

· Build and maintain strong relationships with journalists, editors and producers across marketing, business, lifestyle and culture titles.

· Proactively identify and create newsworthy stories around campaigns, talent, innovation, trends and work with internal content manager on thought leadership.

· Write and distribute press releases, opinion pieces, commentary and reactive statements.

· Secure regular coverage that elevates the agency’s profile and positions it as a leader in experiential and brand experience.

Fame & Profile-Building Strategy

· Develop a clear, proactive fame strategy for the agency, aligned to business goals and growth priorities.

· Shape consistent agency messaging and narratives across PR, social and owned channels.

· Identify opportunities for leadership visibility including interviews, panels, speaking slots and industry commentary.

· Work closely with senior leadership to position key spokespeople externally.

Social Content & Owned Channels

· Lead the agency’s social presence from a PR and reputation perspective.

· Create, commission and publish high-quality social content that amplifies earned coverage, agency thinking and campaign success.

· Ensure social channels support fame, credibility and cultural relevance, not just recruitment or marketing.

· Track performance and optimise content based on reach, engagement and impact.

Awards & Recognition

· Own the agency’s awards strategy across UK and international shows (e.g. Campaign, Event Awards, Cannes Lions, D&AD, Marketing Week, PRWeek)

· Identify the right work, categories and narratives to win.

· Write and submit compelling, insight-led award entries.

· Manage submission timelines, stakeholders and budgets.

Internal Collaboration

· Work closely with marketing, creative, strategy, client service and leadership teams to identify stories worth telling

· Educate teams on what makes strong PR and award-worthy work

· Alongside Head of Group Marketing act as a guardian of the agency’s external voice and reputation