PPC Specialist

Top 3 reasons our employees love working at Omicron:

• We build cutting-edge technology that is literally changing how the world consumes online content.

• We get to collaborate with really smart, interesting people every day.

• Omicron rewards its team with really fun company events.

JOB SUMMARY:

Do you have experience marketing SaaS products or mobile apps while focusing on lead funnels that feed into paid accounts? If so, this is the role for you! We’re seeking a data-oriented PPC Specialist to manage all paid traffic, analyze campaign results, develop strategies, run tests, implement optimizations, and provide day-to-day management of multiple online SaaS brands. Channels include paid, display, contextual, retargeting, and social advertising. You’ll spend 80% of your time growing established channels, and 20% focusing on establishing new traffic sources. A deep understanding of the conversion funnel, data analysis, and best practices are required to succeed in this role.

RESPONSIBILITIES:

• Analyze data to create actionable insights

• Manage all paid advertising while optimizing our PPC presence

• Perform A/B testing across multiple channels

• Create, test, and optimize landing pages

• Find and implement new traffic opportunities in search, organic, social, and display

• Define budget and CPA thresholds for all campaigns

• Optimize and create keyword targets, banners, and other ads

• Develop, manage, and optimize retargeting

• Develop and maintain KPI reporting

• Work with other members of the team to ensure the paid acquisition strategy complements and amplifies all marketing initiatives

EXPERIENCE:

3+ years of experience in:

• Knowledge and working experience with Google Tag Manager - creating, managing, and troubleshooting conversion tracking from multiple platforms (Google Ads, Microsoft Ads, Facebook)

• Data Studio experience - creating and maintaining Data Studio reports, utilizing data from multiple sources

• Paid channel attribution - understanding how paid channels apply conversion attribution, and different attribution models (last click/data driven)

• Managing $50k+ monthly budgets

• Search (Google Ads, Microsoft Ads)

• Retargeting (Google, AdRoll, Criteo, Facebook)

• Researching Keywords (SEMRush, SpyFu, Moz)

• Social Advertising (Facebook, Twitter, Quora, Reddit)

• Running A/B, multivariate tests (Optimizely, Google)

• Designing Lead Generation Funnels (Leadpages, Unbounce, Optinmonster)

• Optimizing and Creating Landing Pages

REQUIRED SKILLS:

• History of achieving CPA targets based on customer lifetime value

• Proven ability to scale paid traffic while maintaining CPA targets

• Knowledge of how affiliate and paid marketing channels fit together

• Capacity to find and nurture demographic synergies into paid customers

• Highly organized with the ability to work on divergent brands and projects

• Effectively manage an outsourced agency

• Create clear Excel reports using pivot tables, vlookups, hlookups, macros, etc.

• Must be a self-starter, willing to take initiative, and drive results

• Google AdWords/Analytics Certification

• Wordpress

• SaaS experience

• Mobile Apps

EDUCATION:

• Bachelor's Degree Preferred

• Bachelor’s Degree not required in lieu of 5+ years eCommerce experience

• Google Ads/Analytics Certification Preferred

OTHER:

• Hybrid work schedule

This job description is not intended to be all-inclusive.

Omicron Media, Inc. is an Equal Opportunity Employer. EOE/AA M/F/D/V

If you are interested in this position with Omicron Media, Inc., please apply by visiting our website at

https://omicronmedia.com/work-here/job-listings/

If your experience and qualifications match our current needs, a member of our Recruitment team will contact you. We look forward to hearing from you!