PPC Specialist

Please note that we will only be able to accept candidates who have the appropriate rights and documentation for employment in Cyprus.

Who we are

Axi is a leading global provider of margin and deliverable Foreign Exchange, Contracts for Difference (CFDs), and Financial Spread Betting. Our business has evolved into a world-class, multifaceted brokerage with offices across six regions worldwide. Through significant investment in cutting-edge trading technology, Axi delivers a comprehensive end-to-end trading experience, servicing traders of all levels—from beginners to institutional clients.

Let’s talk about the cool stuff you’ll do at Axi!

This role represents the Organization and the Marketing department, playing a key part in differentiating the Axi brand from its competitors on a global scale. You will be responsible for driving high-performing paid acquisition strategies that support business growth and customer acquisition objectives.

Your EDGE assignment / You will:

• Develop, implement, and manage Google Ads campaigns (including web and app campaigns) to achieve defined business objectives.

• Manage and optimize Bing Ads campaigns, ensuring strong performance and scalability.

• Create and execute PPC strategies based on business goals, audience insights, and product funnel analysis.

• Conduct market research and competitor analysis to inform campaign structure, targeting, and messaging.

• Optimize ad copy, keywords, bidding strategies, and landing pages to maximize performance, efficiency, and ROI.

• Monitor, analyze, and report on campaign performance using Google Analytics and other analytics tools, tracking KPIs such as CTR, conversion rate, CPA, ROAS, and LTV.

• Manage and allocate large global PPC budgets, ensuring cost efficiency and delivery within budget constraints.

• Identify and implement ongoing optimization opportunities through A/B testing, audience segmentation, and funnel improvements.

• Apply a deep understanding of traffic acquisition principles and customer journey funnels to improve conversion and retention.

• Stay up to date with industry trends, platform updates, and best practices to ensure cutting-edge campaign strategies.

• Collaborate closely with the wider marketing team to align paid media efforts with broader brand and performance marketing initiatives.

• Provide actionable insights and recommendations to improve overall marketing effectiveness.

Are you the one?

• Minimum 4 years of hands-on experience managing Google Ads campaigns, with a proven track record of successful PPC strategy execution and optimization.

• At least 3 years of experience with Google Ads, including both web and app campaigns.

• Minimum 1 year of experience managing Bing Ads.

• Proven experience managing large-scale, global PPC budgets.

• Strong analytical mindset with hands-on experience using Google Analytics, as well as other analytics tools such as Power BI, Tableau, or similar platforms.

• Solid understanding of traffic acquisition, performance marketing metrics, and product funnels.

• Ideally, experience with additional traffic sources such as Apple Search Ads, Meta Ads, Telegram Ads, or other paid acquisition platforms.

• Experience within the financial services or trading industry is considered a strong advantage.

• High attention to detail with excellent problem-solving and decision-making skills.

• Bachelor’s degree in Marketing, Business, or a related field.

Axi’s bag of delights

• Competitive and attractive compensation package.

• Extensive learning and development opportunities, including professional training, certifications, and soft skills development.

• 21 annual leave days, 5 paid study leave days, and 1 paid volunteer day per year.

• Comprehensive health insurance.

Axi’s interview journey

• Stage 1: Talent Acquisition Interview (45 minutes)

• Stage 2: Hiring Manager Interview (1 hour)

• Stage 3: Take-home test

Please note that our organization works with recruitment agencies on a pre-approved basis only. A recruitment agency that wishes to submit candidate profiles or resumes for consideration must obtain prior written consent from our talent acquisition team. We do not accept unsolicited resumes from recruitment agencies, and we will not be responsible for any fees related to unsolicited resumes. Should we receive an unsolicited resume from a recruitment agency that does not have prior written consent, we will not be responsible for the payment of any fees related to the recruitment of the candidate represented in the unsolicited resume.

At Axi, we prioritize creating a workplace that upholds fairness and respect for all. We encourage every individual within our community to contribute towards a culture where everyone feels a sense of belonging and is treated with the dignity they deserve. We make all employment-related decisions—whether in hiring, compensation, training, performance reviews, or termination—based on merit and without bias, ensuring equal opportunities for everyone. We consciously work to identify and overcome any unconscious biases, with a commitment to fostering an inclusive environment where every employee and candidate feels genuinely welcomed and valued.