PPC Ads Specialist

IBMC is assisting our sister company a dynamic, international marketing agency in hiring a data-driven PPC Ads Specialist. The agency serves 100% overseas clients, primarily in high-growth sectors such as fintech, SaaS, and proprietary trading. We focus on delivering high-ROI performance marketing through precision targeting and creative optimization.

As a PPC Ads Specialist, you will be responsible for the end-to-end management of paid advertising campaigns across multiple platforms (Google, Meta, and others). Your goal is to maximize lead generation and conversion rates for our international clients while maintaining optimal CPA (Cost Per Acquisition). You will work closely with the creative and account management teams to ensure data-backed strategies are executed flawlessly.

Key Responsibilities

• Campaign Management: Plan, execute, and manage paid search and social campaigns (Google Ads, Meta Ads, etc.) to meet client-specific KPIs.
• Strategic Optimization: Conduct continuous A/B testing of ad copies, landing pages, and creative assets to improve CTR and Conversion Rates.
• Audience Targeting: Develop and refine sophisticated targeting strategies using lookalike audiences, retargeting funnels, and interest-based segments.
• Data Analysis & Reporting: Monitor campaign performance daily and provide insightful weekly/monthly reports to stakeholders, translating complex data into actionable strategies.
• Budget Oversight: Manage and optimize significant monthly ad budgets, ensuring efficient spend and preventing overages.
• Keyword & Market Research: Perform deep keyword research and competitor analysis to identify new growth opportunities within the fintech and trading niche.
• Tracking & Attribution: Ensure proper implementation of tracking pixels, GTM tags, and conversion events to maintain data integrity.

Requirements:
• Experience: Minimum 3–4 years of proven experience as a PPC Specialist or similar role within a Marketing Agency.
• Platform Mastery: Expert proficiency in Google Ads (Search, Display, YouTube) and Meta Ads Manager. Experience with LinkedIn Ads or Twitter (X) Ads is a plus.
• Certification: Google Ads or Meta Blueprint certifications are highly preferred.
• Technical Skills: Strong understanding of Google Tag Manager (GTM), Google Analytics 4 (GA4), and tracking pixel implementation.
• Industry Knowledge: Familiarity with the financial services, fintech, or trading industry is a significant advantage.
• Analytical Mindset: Strong mathematical skills and the ability to derive meaning from large datasets.
• Language: Professional-level English (written and verbal) for international reporting and team collaboration.
• Adaptability: Ability to thrive in a fast-paced environment and manage multiple client accounts simultaneously.

Benefits:
• Competitive Salary: Paid monthly.
• Global Exposure: Manage campaigns for high-profile international brands.
• Work Flexibility: Modern remote/hybrid work arrangements.