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Poultry HyCare Sales Specialist

Confidential

Not specified permanent

Posted: February 5, 2026

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Quick Summary

Poultry HyCare Sales Specialist is responsible for promoting and selling poultry health products to livestock producers in Canada.

Job Description

Who we are:

In 1996, Farmers Depot was established and has grown to be the complete animal health and equipment supplier for livestock producers across Canada providing thousands of quality animal health products at a competitive price with next day delivery, and product support. Farmers Depot is under the GVF Group of Companies umbrella and operates in close affiliation with Grand Valley Fortifiers and Fortified Nutrition Limited. Both brands manufacture and sell high-quality, leading-edge vitamin and mineral premixes and supplements for swine, dairy, beef and poultry producers.

Today the GVF Group is comprised of seven divisions: Grand Valley Fortifiers, Fortified Nutrition, Farmers Depot, Direct Source Commodities, Valley Feeds, True Foods and On Farm Business Intelligence.

 

Ours is a family business that cares about its employees and its community. We make sure that all our staff get what the best-in-class team members deserve: benefits, good wages, and respect. Whether through our charitable work, or our dedication to staff, GVF is committed to living out our principles and values.

 

Why we have this role:

 

We are seeking a Poultry HyCare Specialist to join our team. In this position, you will be responsible for growing and expanding sales of Schippers HyCare products across Ontario, working primarily with poultry producers, while also having the opportunity to support producers in other species as needed.

Your passion for farming and a desire to see the customer’s farm operations improve will be valuable when working with producers to demonstrate how these products result in improved animal health, performance and efficiency of feed and production resulting in improved profits on farm and lower carbon intensity of production.  

 

Working with us:

While much of your work will be performed independently at customer farms, you will be part of a collaborative team that includes customer service, marketing, and inside sales, all working together to generate leads and maintain strong relationships with existing customers. You will also collaborate with an extended network of sales professionals representing Grand Valley Fortifiers’ feed and nutrition premix portfolio.

Due to the nature of this role, you must reside in Southwestern Ontario and be willing to travel throughout the region within your assigned territory. Travel will include regular customer visits, as well as attendance at company-wide sales meetings, training sessions, and events as required. This position is home-based and is a permanent, full-time role.

 

What you’ll do: 

Build relationships with producers and assist them in solving challenges by recommending Schippers HyCare products which could improve their animal health and help make life easier for the producer providing more profitability at the end of the day.

Increase the number of producers that embrace Schippers HyCare concepts and promote the use of hygiene, clean water, and preventative health to reduce reliance on antibiotics in Canadian livestock and improve feed efficiency and reduce carbon intensity.

Work closely with the Grand Valley Fortifiers feed and nutrition sales teams to generate leads and support their customers. Activities may include joint farm visits, technical support, and participation in sales team meetings.

With your manager, plan a schedule to prospect, grow and maintain sales in your area. A typical week might include three to four visits to demonstrate products, three to four customer check-ins, and three to four cold calls. In addition, you will spend time phoning other customers and prospective customers to schedule future visits. 

Build and maintain a strong knowledge base of all MS Schippers products and programs. Full training will be provided.

Organize and communicate all necessary information to ensure customers have a positive enjoyable experience when purchasing and utilizing Schippers HyCare products procured from Farmers Depot or other dealers.

Conduct routine barn tours, identifying existing challenges and providing ways to improve production within those operations.

Stay current with new product offerings and service solutions to better serve customer needs.

Promote the use of Service Plans with customers to provide them with leased equipment and the regular reordering of consumables to ensure that the equipment is operating optimally for the operation of the farm.

Deliver on-farm product demonstrations and perform equipment installations, including Digi-Doser pumps and Greenline sanitation systems. Oversee early stages of floor coating installations and provide light technical servicing of equipment as needed. This includes diagnosing issues, performing minor repairs, or replacing pumps for refurbishment. (Training provided; no trade certification required, but mechanical aptitude is an asset.)

Independently manage and prioritize your schedule to grow and maintain sales in your territory.

Attend industry meetings, events, and tradeshows throughout the year to represent the company and build relationships.

Use and maintain accurate and up-to-date customer information in our CRM system.

Use Power BI reporting tools to analyze customer data, monitor progress, and identify opportunities for growth.

 
Your background includes:

A true passion for agriculture and farming and have some relevant industry experience

Proven ability to sell to and service producers, identify operational improvement opportunities, and communicate the value and return on investment of product and service solutions.

Highly developed interpersonal, communication, problem solving and organizational skills.

Willingness to learn and ability to quickly advance your product and nutritional knowledge.

Good working knowledge and experience using CRM systems and Microsoft 365 (Outlook, Word, Excel, PowerPoint, Teams).

A valid Canadian Driver's License is required.

Ability to travel within Ontario up to 5 days a week and beyond within North America as requested with an occasional requirement to make overnight stays.

Why work with us:  

Canadian Family-Owned and Operated Company

Competitive wages

Extended health and dental benefits 

RRSP matching program 

HyCare incentive bonus 

Donation matching program 

Professional development opportunities 

Store discount at Valley Feeds

Be part of a company that values integrity, innovation, and giving back.

 

Living Our values:

Passion: Serving customers innovatively and well.

Humble Confidence: Confidently choosing to forgo our status, deploy our resources and use of influence for the good of others before ourselves.

Integrity: Consistently honest while honouring commitments with our customers, co-workers and suppliers.

Professional: Committed to excellence in the way we lead, serve and relate.

Caring: With a servant heart, truly caring for customers and co-workers. Find satisfaction in assisting with others’ challenges and joy in witnessing their success.

 

All interested applicants are asked to apply with a copy of their resume. We thank all applicants for their interest however, only candidates considered for the position will be contacted for an interview.

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