Portfolio Manager

Version française : https://www.linkedin.com/jobs/view/4319352973 

Position Title: Portfolio Manager

Location: Montreal, Quebec

About Authentic Wine & Spirits Merchants

Authentic Wine & Spirits Merchants (AWSM) Québec is a division of the Charton Hobbs Group. We are a national agency made up of a passionate team of wine and spirits professionals. A leader in the industry in both Quebec and across Canada, we represent many prestigious brands. We value open communication and teamwork, while ensuring each employee has the training and support needed to grow within the company.

We are seeking a qualified individual to perform the following responsibilities:

Competitive Analysis & Market Intelligence: 

Identify and evaluate key competitors for each brand and track quarterly activity; provide quarterly reviews for key brands, including market trend updates, competitor summaries, and brand performance highlights; identify business opportunities for the portfolio through quarterly marketing reports.
• Track monthly results against forecasts with the logistics team and adjust latest estimates as needed based on market trends and brand performance.

Strategic Brand Planning & Execution:

Manage annual brand planning, forecasting, and A&P budgeting for all products sold in Quebec; conduct quarterly and annual reviews to ensure spending remains within budget and reallocate funds as needed to optimize activities.
• Work closely with SAQ representatives to present brand plans and marketing objectives developed in collaboration with suppliers.
• Develop and plan marketing activities, promotional materials, and sales tools in cooperation with suppliers. These must meet Authentic’s standards and be completed and delivered on time.
• Evaluate and report on quarterly marketing plans to ensure ongoing activities are effective.
• Act as the Quebec-based point of contact for suppliers, addressing day-to-day questions and providing regular brand updates.
• Collaborate with the logistics team to ensure product availability and proper supply planning aligned with promotional programs.
• Work closely with the marketing team to develop materials for the sales team.

Management/Administrative Responsibilities: 

Maintain accurate, up-to-date information using Authentic’s systems and marketing databases; create and store brand plans in AWSM’s shared filing system; manage promotional budgets and expenses in line with company guidelines.

The ideal candidate will be bilingual and hold a bachelor’s degree in Marketing (or a related discipline) or possess a minimum of three to four years of experience managing marketing for a significant portfolio of wines or leading consumer goods. Candidates should have completed advanced-level wine and spirits education courses and demonstrate a strong passion for the industry.

Salary will be commensurate with experience and includes an annual performance-based bonus, professional expense allowance, and comprehensive group benefits. Some travel will be required.

Why Join Authentic?

Authentic is recognized as a key player in the Canadian beverage alcohol industry, representing a growing portfolio of highly regarded national and international brands. The company offers a unique opportunity to work in an environment that values both tradition and innovation.

Authentic encourages an entrepreneurial mindset, empowering team members to develop brands with creativity and strategic vision. Joining Authentic means collaborating with passionate professionals and using your skills to make a meaningful contribution to a dynamic, competitive industry.

For a career with a company that combines heritage with innovation, join Authentic.

Application Process:

Interested candidates are invited to submit their résumé and a cover letter outlining their relevant experience and interest in the position.

The information above is representative of the work performed in this role but is not exhaustive. Omission of a specific duty or responsibility does not exclude it from the position if it is similar or related to the essential functions.

Authentic is an equal opportunity employer and encourages applications from diverse backgrounds. We thank all applicants for their interest; however, only those selected for an interview will be contacted.