Planning Group Director

WPP Media

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
o Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
o Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
o Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About EssenceMediacom

A Leading WPP Media Brand, EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Overview of the role

In your role as Group Planning Director, you are the story teller, the person that connects all the dots, defines the idea, and the systems architect. Working closely with our strategy team, you will engage with the business leadership team to deliver on your client’s objectives and working with your marketplace counterparts to execute your ideas. You will have the opportunity to develop breakthrough strategies across a range of clients.

Role responsibilties

• A strong base of knowledge across all media channels paid, owned and earned.

• Comfortable working with data – being able to pull actionable insights within a clients data set translating this into planning lead implications/optimisations. Ability to build and optimise reach and use tools to do this.

• In-depth understanding of the latest research on media effectiveness and how media drives growth

• Experience in audience and signal planning understanding how to build audiences and translate them into segments we can buy and activate against

• Competency working across planning tools from audience planning, allocation and optimisation

• Ability to work with implementation teams to translate the strategy into actionable plans for brands

• Ensuring delivery of a digital solution which is relevant to the client’s business/brand by working with the Implementation teams to fine tune budget allocation, weights, phasing, site mix with creation of the media plan

• Builds key relationships with key client stake holders in marketing, planning and strategy

• Works with client teams to share thought leadership on media planning effectiveness either pro-actively or in key stakeholder meetings

Measuring success

• Has the ability to turn numbers into a story - numbers are like a second language and easily translated fast, accurately and effectively

• Is a highly skilled communicator who knows how to simplify the complicated media world and structure of an agency

• Is always excited to build connected systems that deliver against business solutions

• An awareness of what award-winning work looks like

• Is a trusted advisor who can quickly understand the clients business needs and develop a solution

#LI-Promoted

Please read our Privacy Notice for more information on how we process the information you provide.