Performance Strategist II

Liftoff is a leading AI-powered performance marketing platform for the mobile app economy. Our end-to-end technology stack helps app marketers acquire and retain high-value users, while enabling publishers to maximize revenue across programmatic and direct demand.

Liftoff’s solutions, including Accelerate, Direct, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.

About Performance Strategy:

As a Performance Strategy, our mission is to expand our expertise and leverage our proximity to technology and customers to incubate, manage & grow the Accelerate customers. We are uniquely placed in the middle of the organization, serving as a bridge between commercial and technical teams; we are the power users of our tools, and hence we support implementation, optimization, and analytics as well as product and process developments.

Performance Strategy supports all Accelerate customers, through every stage of the account lifecycle, with an eye on performance, scale, and growth strategies. We thrive in being the performance specialists & strategists, and in the Accelerate world, performance = revenue. We do that by continually balancing diverse responsibilities and collaborating with various teams across the org, as highlighted in the table below.

Responsibilities:

• Maintains ownership of accounts as well as maintained pooled support across both Existing and New Business functions

• Understanding Liftoff’s product, nuances, and trends

• Delivering great quality work against the Performance Strategy goals, across a variety of projects (analytical, technical, commercial, customer, product, or process-based)

• Serve as a POC for key clients - including ad-hoc client interactions, managing & optimizing for performance, collaborating with account teams, and escalating niche issues internally

• Optimize campaigns for post-install goals using Looker, proprietary tools, and dashboards; making recommendations to the client-facing team to enhance customer strategies while identifying product needs and requirements and articulating findings back to internal stakeholders

• Lead cross-functional communication across both technical and non-technical teams

Requirements:

• 2+ years campaign optimization, BI or analytical experience in adtech; performance-focused optimization experience a must

• Bachelor’s Degree

• Fluent in Business Mandarin and English

• Project management, organizational, and communication skills

• A process-oriented approach and the ability to draw insights from data

• A forward-thinking spirit with deep attention to detail

Location:

The required location for this position is Beijing.

This is a hybrid role (2-3 days/week in-office) with a preferred location in Beijing.

Travel Expectations:
We offer several opportunities for in-person team gatherings, including but not limited to project meetings, regional meetups, and company-wide events. We expect our employees to attend these gatherings at least once per quarter. These gatherings provide essential opportunities for collaboration, communication, and team building.

Compensation:
Liftoff offers all employees a full compensation package that includes equity and health/vision/dental benefits associated with your country of residence. Base compensation will vary based on the candidate's location and experience.

The annual pay range for this position in Beijing is: OTE (base + variable) of 308,000 to 363,000 RMB.

#LI-CM1

Liftoff's Compensation Strategy

Liftoff's compensation strategy includes competitive market rate along with equity and benefits and perks that will give our employees what they need to do their best work. In order to ensure teams are compensated fairly for the work performed, we map out specific levels and take into consideration the cost of labor within each location. Liftoff provides employees a total compensation package of competitive market salaries, equity, health and wellness stipends, medical benefits associated with your country of residence. The base compensation will vary based on location, experience as well as level.

Equal Employment Opportunity (EEO) Statement

Our company does not discriminate in employment on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor.

We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on January 22, 2024.

Please see the independent bias audit report covering our use of Covey here.

Liftoff offers a fast-paced, collaborative, and innovative work environment where employees are empowered to grow and make an impact. We’re shaping the future of the mobile app ecosystem—join us and help accelerate what’s next.

Liftoff’s compensation strategy includes competitive salaries, equity, and benefits designed to support employee well-being and performance. We benchmark compensation based on role, level, and location to ensure fairness and market alignment. Benefits may include medical coverage, wellness stipends, and additional perks based on your country of residence.

Liftoff is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants regardless of race, ethnicity, national origin, age, marital status, disability, sexual orientation, gender identity, religion, veteran status, or any other characteristic protected by applicable law.

Agency and Third Party Recruiter Notice:

Liftoff does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or Recruiting Team. All candidates must be submitted via our Applicant Tracking System by approved Liftoff vendors who have been expressly requested to make a submission by our Recruiting Team for a specific job opening. No placement fees will be paid to any firm unless such a request has been made by the Liftoff Recruiting Team and such a candidate was submitted to the Liftoff Recruiting Team via our Applicant Tracking System.