Performance Media Strategist

About MVR Digital

MVR Digital is a performance marketing agency recognized by ADWEEK as one of the Fastest Growing Agencies. We manage sophisticated cross-channel campaigns for growth-stage brands in automotive, luxury goods, and consumer products, with clients spending $100K to $1M+ monthly on paid media.

We're remote-first with roots in New York, Denver, and Canada. Our clients come to us after being burned by agencies that overpromise and underdeliver. They stay because we operate as strategic partners who own outcomes, challenge assumptions, and focus on what actually moves performance.

We don't have account managers. We have strategists. Every client-facing person at MVR is a media expert who can think critically, speak fluently about performance, and make recommendations grounded in analysis. That's the standard.

The Role

You'll be the strategic lead for 4-6 major accounts, owning the media strategy, leading client communication, and driving performance outcomes. This is the most important client-facing role at MVR: you're the person founders, CMOs, and marketing directors rely on to tell them what's working, what's not, and what to do next.

You'll lead weekly performance calls, develop cross-channel media strategies, analyze attribution data, and make budget allocation recommendations that directly impact seven-figure marketing spend. A dedicated Project Manager handles the operational side: meeting logistics, deliverable tracking, timelines. Your job is to think, strategize, and lead.

This role reports directly to the CEO. You will not be managed through layers. You'll have real authority to make strategic decisions across your accounts, and you'll own the outcomes of those decisions.

What You'll Do

Strategic Ownership

Develop and execute cross-channel media strategies across Meta, Google (Search, Shopping, Performance Max, YouTube), TikTok, CTV, and emerging channels

Make budget allocation recommendations based on attribution analysis, conversion data, and business context

Set testing roadmaps, campaign structures, and optimization frameworks across your accounts

Identify performance risks and growth opportunities before clients surface them

Challenge client assumptions when data points to better approaches

Client Leadership

Run weekly calls with founders, CMOs, and marketing directors who expect strategic depth, not status updates

Translate messy attribution data into clear business insights clients can act on

Navigate difficult conversations about underperformance, budget reallocation, or flawed test setups

Build trust through consistent strategic value. Clients should trust your judgment enough that you can run their accounts without the CEO in the room.

Performance Analysis

Monitor cross-channel performance and spot optimization opportunities before they become emergencies

Understand how attribution windows, conversion lag, platform reporting differences, and data delays affect what you're seeing

Connect marketing performance to business outcomes: revenue, CAC payback, LTV

Be honest about data limitations and confidence levels instead of overselling marginal results

Internal Leadership

Guide media buyers on strategy, optimization direction, and testing priorities

Partner with the creative team to inform strategy based on ad performance and creative testing insights

Ensure tracking foundations are solid (GA4, CAPI, pixel optimization) and performance narratives are clear

Collaborate with a Project Manager who keeps deliverables, timelines, and meeting logistics running so you can focus on strategy

What We're Looking For

Meta Expertise (Primary)

5+ years managing Meta campaigns at scale, with deep expertise in Advantage+ Shopping Campaigns (ASC), Campaign Budget Optimization (CBO), and Ad Set Budget Optimization (ABO)

Strong understanding of Meta's machine learning systems (GEM, Andromeda) and how they inform campaign strategy and structure decisions

Experience optimizing Conversion API (CAPI) implementations and understanding how data quality impacts platform performance

Proven ability to scale Meta accounts from under $50K to $500K+ monthly while maintaining or improving efficiency

Deep understanding of how creative performance drives media outcomes, and the ability to translate insights for creative teams

Google and Cross-Channel

Strong Google Ads experience across Search, Shopping, Performance Max, and YouTube

Comfortable analyzing performance by audience, creative, placement, and funnel stage to inform strategy

Understanding of attribution nuances across platforms. Can contextualize performance changes with confidence.

Communication and Client Presence

Comfortable leading strategic conversations with founders, CMOs, and marketing teams

Can explain complex platform mechanics and performance shifts in clear, actionable terms

Confident pushing back on clients when strategy requires it, while maintaining strong relationships

Able to present performance narratives that connect platform data to business outcomes

Experience Requirements

5+ years in performance marketing with strategic responsibility over accounts spending $100K+ monthly

Agency background strongly preferred. Coordination across teams, managing multiple clients, operating with autonomy.

If coming from in-house: you need to have worked directly with external partners or exec-level stakeholders in a strategic capacity

Can build testing frameworks that balance creative iteration with statistical significance

Who You Are

You own outcomes, not just tasks. When something isn't working, you don't wait to be asked. You spot it, flag it, and bring solutions. You care more about getting it right than looking right.

You reframe problems, not just solve them. You ask questions that reveal what clients actually need versus what they think they need. You're comfortable saying "we're measuring the wrong thing for this question" or "this test setup won't actually tell us what we want to know."

You're honest about what you know and don't know. You read data critically. You say "I need to dig into this" instead of guessing. You update your thinking when evidence changes.

You communicate to reduce confusion, not to impress. You write emails that are clear and efficient. You present analysis without over-explaining or underselling. You know what deserves meeting time versus async follow-up.

You figure things out without hand-holding. Clients change their minds, data is messy, tests don't always work as planned. You follow through on commitments without reminders. You build processes when they don't exist.

What Success Looks Like

First 60 days: You're running client calls independently with solid analysis and actionable recommendations. Clients trust your judgment and your team can rely on you to follow through.

Six months: You're spotting growth opportunities clients didn't see, managing complex projects without dropping balls, and teaching clients how to think about their marketing differently.

One year: You're contributing to how the agency operates, mentoring media buyers, and your clients renew because of the specific strategic value you provide.

Compensation and Benefits

Base salary: $75,000 to $90,000 (based on experience)

Performance bonuses: Up to 11% of base salary quarterly, tied to client outcomes and strategic ownership

W2 employment with health and dental coverage if based in New York or Colorado

Full-time contractor arrangement if based elsewhere in the US or Canada

Professional development support

Fully remote

You Should Not Apply If

You're not deeply fluent in Meta's current platform mechanics (ASC, GEM/Andromeda, CAPI optimization)

You prefer environments where every process is documented and every decision has a precedent

You need frequent validation or struggle with ambiguous situations

You believe "I was waiting for direction" is an acceptable explanation for delays

You're not comfortable being the person a client looks to for strategic media guidance

You want a pure execution role without client-facing responsibility

Why This Role Is Different

Most account management roles are coordination work with a strategic title. Most media strategist roles are execution work without client ownership. This role gives you both: real strategic authority over media decisions and direct ownership of the client relationship.

You'll work with clients who ask hard questions and expect thoughtful answers grounded in analysis, not platitudes. You'll also have a Project Manager supporting you so you can focus on thinking and leading rather than chasing deliverables.

We're building an agency where senior people do meaningful work without performative nonsense. If that's what you're looking for, this might be a good fit.