Performance Marketing & Web Designer

Role: Performance Marketing & Web Designer
Job Type: Full-Time Preferred (Open to Part-Time, minimum 4 hours/day EST)
Hours: 9am–5pm EST.
USD Rate: $10 - $20, Open to negotiation based on experience

Responsibilities

• Develop static ad creatives for Meta and other paid social channels that align with campaign goals and creative direction
• Create landing pages for Google and Meta lead generation campaigns, applying CRO principles to improve form fills, phone calls, and appointment bookings
• Design high-converting WordPress website pages (homepages, service pages, and key conversion pages) that are clean, modern, and on-brand
• Design newsletter layouts (template-based and one-off sends) that match brand standards and support conversions
• Collaborate closely with the performance marketing and creative teams to translate strategy into effective designs across ads and post-click experiences

Requirements:
• Proven experience designing WordPress websites, including custom page designs (not just template-based builds)
• Experience creating landing pages for paid ad campaigns with a solid understanding of CRO principles
• Comfortable working in some or most of these tools: Figma, Canva, Adobe Illustrator, Adobe Suite
• Working knowledge of AI tools for creative production and iteration (e.g., Adobe Firefly, Veo 3, Gemini)
• Available to work at least 4 hours daily between 9am–5pm EST, and willing to end engagement with other jobs/freelance clients as soon as possible

Preferred Background

• 3+ years of experience in digital marketing and web design, preferably within the e-commerce sector.
• Experience with content management systems (CMS) like WordPress or Shopify.
• Familiarity with SEO best practices and techniques.
• Ability to work in a fast-paced environment and adapt to changing priorities.
• Bonus: Experience with video editing or motion graphics design.

Desired Traits

• Strong visual taste and attention to detail
• Performance-minded, organized, and deadline-driven
• Clear communicator who can explain design decisions and iterate quickly

Bonus Skills & Experience

• Video editing and motion graphics experience
• Unbounce or ClickFunnels experience (not required, but a big plus)

Interview Portfolio Request:

Please come prepared to walk us through a few selected samples during your interview. Choose examples that best match the work we need:

• Landing pages created for ad campaigns, preferably lead gen focused (form fills, phone calls, appointment bookings), not e-commerce
• Website page designs, ideally custom-designed pages (not e-commerce sites or pages built from pre-made templates)
• Social media ad creatives (static or video)

Benefits:
• Remote Work: Work from anywhere—our team is global, and we value work-life balance.

• Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.

• Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.

As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to Lago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.