Performance Marketing Specialist

We’re looking for a Performance Marketing Specialist to own the execution and optimization of our paid media strategy. This role is focused on driving measurable growth through lead-generation campaigns, smart budget allocation, strong reporting, and continuous testing.

Key Responsibilities:

Own and manage a mix of paid media campaigns across traditional platforms (Google/ LinkedIn) and industry-specific channels to drive lead generation and pipeline growth.

Monitor daily performance, ensure campaigns are running smoothly, and continuously optimize campaigns based on performance metrics.

Manage and allocate budgets across channels and campaigns based on performance, audience fit, and business priorities, and forecast spend and results to hit monthly goals.

Track and analyze campaign performance, providing data-driven recommendations to refine or adjust channel mix, budgets, and targeting as needed.

Own broader digital marketing initiatives such as landing page optimization, email performance, automation workflows, and funnel improvements.

Collaborate with the marketing team to develop high-performing ads and lead magnets.

Requirements:

Background in digital marketing, with a solid understanding of core fundamentals

Proven experience managing campaigns with measurable impact on lead generation, ideally for B2B companies

Strong hands-on experience with Google Ads and LinkedIn Ads

Strong analytical mindset and ability to translate performance data into actionable decisions.

Nice to have:

Experience with HubSpot is a plus.