Performance Marketing Specialist

This role is for one of the Weekday's clients

Salary range: Rs 700000 - Rs 1500000 (ie INR 7 - 15 LPA)

Min Experience: 1 years

Location: Bengaluru

JobType: full-time

We are looking for a Performance Marketing Specialist to own and scale paid acquisition across Google, Meta, and TikTok. This role is ideal for someone who understands B2C growth, can optimise full-funnel performance, and consistently convert ad spend into measurable revenue.

Requirements:
Key Responsibilities

• Plan, launch, and manage paid campaigns across Google Ads, Meta (Facebook & Instagram), and TikTok.
• Own end-to-end performance funnels including ads, landing pages, and conversion flows.
• Continuously test and optimise creatives, copy, audiences, and landing pages to improve ROI.
• Track, analyse, and optimise key performance metrics such as CPC, CPA, CPM, and ROAS.
• Manage and allocate budgets efficiently across channels to maximise performance.
• Identify growth opportunities through experimentation, insights, and data-driven decisions.

Requirements

• 1–3 years of hands-on experience in performance marketing or paid growth.
• Proven experience managing paid campaigns on Google, Meta, and TikTok.
• Strong understanding of performance marketing metrics and conversion rate optimisation.
• Experience working with B2C or consumer tech products is preferred.
• Experience targeting US or international markets is a strong plus.
• Availability to work full-time, in-office, 6 days a week in HSR Layout, Bengaluru.

Skills

Performance Marketing · Paid Media Advertising · Google Ads · Meta Ads · Facebook Ads · Instagram Advertising · Digital Marketing