Performance Marketing Specialist

About Codeway:

We build and publish mobile apps that reach millions — fast.

We’ve built category-leading apps time and time again — a track record proven by hits like Cleanup (#1 iPhone storage cleaner worldwide), Retake AI (#1 AI face editing app in the US), and Learna AI (the top AI language learning app globally), alongside 50+ other apps across productivity, edtech, wellness, and entertainment — all shaping the future of consumer mobile.

Since launching in 2020 with a small team in Istanbul, we’ve grown into a 300+ person global team. With over 400 million downloads and a worldwide footprint, we’re already one of the fastest-growing consumer tech companies in Europe — and Barcelona is our next big chapter.

Rooted in Istanbul, growing in Barcelona: We’re building the people, the systems, and the culture that will drive Codeway’s next phase of scale. Join us on one of the most exciting growth journeys the Barcelona tech scene will ever witness.

About the Role:

Anyone can run campaigns — few can truly own growth. You’ll go beyond buying impressions to create real impact, blending data, creativity, and curiosity to scale a global AI brand.
As a Performance Marketing Specialist at Codeway, you’ll drive strategy, execution, and performance for one of the world’s fastest-growing photo apps. We’re looking for a versatile, data-savvy, creative marketer who’s eager to test, learn, and grow fast.

Join the AI photo app redefining real beauty for millions. For years, photo editing apps all looked the same: filters, fake edits, and forgettable tools. Then came Retake, the breakout AI photo app changing how people see and present themselves online. In just two years, we’ve grown to 35M+ downloads and $40M+ ARR — and we’re just getting started.

What You’ll do

◦ Own end-to-end campaign execution: Plan, launch, and optimize user acquisition campaigns across Meta, TikTok, Google, and emerging platforms.
◦ Drive creative testing: Work closely with designers and copywriters to develop ad concepts, test new hypotheses, and scale top-performing ideas.
◦ Analyze, learn, and scale: Build and maintain dashboards, track KPIs, and use data to unlock new growth opportunities.
◦ Collaborate across teams: Partner with product, design, and data to understand user behavior and drive meaningful growth strategies.
◦ Innovate fearlessly: Experiment with new channels, creative formats, and campaign ideas — always pushing beyond what’s been done before.
◦ Build global partnerships: Collaborate with ad platform partners (Meta, TikTok, Google) and external agencies.

What you bring

◦ 2+ years of experience in performance marketing, digital growth, or paid media (ideally in mobile apps or consumer tech).
◦ Strong knowledge of paid social platforms (Meta, TikTok, Google Ads, etc.) and campaign optimization.
◦ Analytical mindset: confident using data to guide creative and budget decisions.
◦ Creative curiosity: you love testing new ideas and discovering what resonates with audiences.
◦ Collaborative energy: great communicator who thrives in fast-moving, cross-functional teams.
◦ Fluent in English; Spanish is a plus.

What We Offer

◦ The chance to work with a high-caliber, passionate international team building category-defining products
◦ Full-time contract with competitive salary
◦ Private health insurance, a generous meal card
◦ Full visa & relocation support if you’re moving to Barcelona
◦ Annual learning & development budget for courses, tools, or events that support your growth
◦ Free access to Codeway’s suite of apps across productivity, wellness, and education
◦ A top-notch office in the heart of the city

Our Hiring Process

Application → Recruiter Interview → Hiring Manager Interview → Case Study → Technical Interview → GM Interview → Offer