Performance Marketing Specialist (BA)
Confidential
Posted: February 25, 2026
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Quick Summary
Lead paid digital programs across channels, optimizing campaigns for revenue growth and pipeline expansion.
Required Skills
Job Description
Job Description
We are seeking a seasoned performance marketer to lead paid digital programs across channels. This role owns setup, optimization, and analytics for campaigns driving pipeline and revenue.
Key Responsibilities
• Manage paid search, social, and display campaigns across platforms.
• Write and test ad copy tied to buyer intent and persona needs.
• Implement ABM programs and nurture journeys across email and paid.
• Leverage automation and AI tools for continuous optimization.
• Track and report on campaign performance across pipeline stages.