Performance Marketing Signals Analyst

About PayJoy

PayJoy is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system. Through PayJoy’s point-of-sale financing and credit cards, customers gain access to a modern quality of life. PayJoy’s credit also allows our customers to seize opportunities as micro-entrepreneurs, and provide safety acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth.

This role

The Performance Marketing Signals Analyst is responsible for ensuring accurate and reliable event tracking across marketing funnels, platforms, and countries of operation, ensuring that we capture the data necessary for campaign optimization and data-driven decision making.

Responsibilities:
• Manage set-up and maintenance of event tracking across marketing funnels, ensuring comprehensive coverage of key user interactions across the conversion journey
• Manage integration of events across multiple marketing platforms, with a focus on Meta, Google, and TikTok, across all PayJoy markets, adapting events to platform-specific constraints and/or regional requirements
• Conduct regular audits of tracking implementations to identify and resolve data quality issues, ensuring proper data flow from source systems through to reporting tools
• Troubleshoot tracking discrepancies and data anomalies, working with technical teams (both within the company and outside agencies) to implement fixes and prevent future issues
• Collaborate with Product and Engineering teams to help define technical requirements for marketing tracking, including event schemas, naming conventions, and data governance standards
• Monitor and stay current on platform updates, privacy regulations, and industry best practices that may impact tracking capabilities

Qualifications:
• Bachelor’s degree in Communications, Audiovisual Arts, Marketing, Design, or a related field.
• 2-4 years of experience in performance marketing, marketing analytics, or digital analytics with a focus on tracking implementation
• Strong technical efficiency with analytics platforms (e.g., Google Analytics or similar) and tag management systems, especially Google Tag Manager (preferably both client-side and server-side)
• Experience implementing tracking across multiple marketing platforms (Meta, Google Ads, TikTok)
• Demonstrated ability to conduct data quality audits and implement systematic approaches to tracking validation
• Strong analytical and problem-solving skills with a very high attention to detail

Benefits:
• Local benefits depending on the country of hire
• Company-funded health insurance for employee and immediate family
• Company-funded employee life and disability insurance
• Paid vacation days, unlimited sick leave
• $2,000 USD annual Co-working travel perk
• $2,000 USD annual Professional Development perk
• Phone finance, headphone benefit, home office equipment allowance and wellness perks
• Catered lunches

PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

PayJoy Principles

Finance for the next billion * Ownership * Break Through Walls * Live Communication * Transparency & Directness * Focus on Scale * Work-Life Balance * Embrace Diversity * Speed * Active Listening