Performance Marketing - Practice Lead

About Gushwork

Gushwork is a venture-backed agentic AI startup building AI agents that help B2B companies generate leads. Backed by Lightspeed and SIG (our $9M Seed round closed in 2025), we work with B2B companies — manufacturers, industrial distributors, commercial services — that need to grow their pipeline without building large in-house marketing teams.

Our first agent is an AI SEO / GEO Agent: an autonomous agent that makes B2B websites visible on both traditional search engines and AI answer engines (ChatGPT, Perplexity, Gemini) through targeted content, landing pages, and backlinks at scale. We are now building our second agent: a Paid Meta Ads Agent that automates campaign strategy, creative execution, budget optimization, and performance reporting for the same B2B buyer profile.

The Role::
We are looking for a senior Meta Ads practitioner with 4+ years of agency experience who is equally comfortable running campaigns themselves and building a team around them. As our first Paid Ads hire, you will own execution end-to-end — from onboarding clients and running campaigns hands-on, to hiring and ramping 1-2 performance marketers as the portfolio grows. In parallel, you will work closely with our product and engineering team to encode your ways of working into Gushwork's Paid Ads Agent.

What You Will Do::
1. Run Campaigns Hands-On

• Own paid Meta campaigns across a growing portfolio of B2B clients — strategy, setup, and day-to-day optimization.

• Be the practitioner in the room. You set the direction and you do the work, not just review it.

• Onboard new clients, understand their business goals, and translate them into campaign strategy and expected outcomes.

2. Build & Ramp the Team

• Build a team of 2-3 junior performance marketers quickly and get them productive on accounts within their first few weeks.

• Define how work is divided — what you own, what they own, and how quality is maintained across the portfolio.

• As the team and agent capabilities grow, shift your focus increasingly toward client relationships and account strategy.

3. Own Client Relationships

• Be the senior point of contact for clients — setting expectations, communicating performance, and keeping accounts healthy and growing.

• Build a communication cadence that keeps clients informed without requiring constant hand-holding.

• Handle escalations and performance conversations directly and with confidence.

4. Build the SOPs That Become the Agent

• Document how you think — onboarding processes, optimization frameworks, budget decisions, escalation triggers, and client communication cadences.

• Work closely with our product and engineering team to translate your SOPs into the Paid Ads Agent's decision-making logic.

• Review agent outputs regularly and close the gap between what the agent recommends and what you would do.

What We Are Looking For::
Non-Negotiable

• 4+ years of agency experience running Meta Ads campaigns, at a mid-to-senior level.

• Hands-on practitioner — you are comfortable running accounts yourself, not just managing people who do.

• Experience hiring or mentoring junior performance marketers and ramping them up quickly.

• Proven track record managing B2B accounts with lead generation as the primary goal.

• Strong client-facing skills — clear communicator, confident in performance conversations.

• Structured thinker who documents processes and can articulate the reasoning behind every decision.

Strong Preference

• Agency background at an Account Manager, Senior Strategist, or Group Lead level.

• Experience with B2B audiences in manufacturing, industrial, logistics, or commercial services verticals.

• Experience writing internal playbooks or training materials for a team.

• Comfortable in fast-moving, ambiguous startup environments where the playbook is still being written.

Big Plus

• Exposure to AI tools in ad creative or campaign management.

• Experience across other paid channels — LinkedIn, Google, or programmatic — as a complement to Meta.

• Genuine interest in the AI/automation space and enthusiasm for encoding your expertise into agents.