Performance Marketing Manager (m/f/d)

YOUR JOB

We’re looking for a Performance Marketing Manager to join our Demand Generation team and take ownership of planning, executing, and optimizing paid campaigns across Google Ads, LinkedIn, and other emerging channels. You’ll drive measurable pipeline growth through smart strategy, hands-on execution, budget management and continuous optimization. Working closely with content and design, you’ll craft high-performing creatives and landing pages that convert. If you’re eager to make an impact in a fast-paced B2B SaaS scale-up, love experimenting, and thrive on delivering results—this is your stage.

WE PROTECT THE PEOPLE BEHIND THE DATA

We are a fast-growing security and compliance tech company with a clear purpose: we protect the people behind the data. With over 250 team members worldwide and with offices in Munich, Berlin, London, Vienna and Stockholm we help more than 4,000 global customers get certified fast and build a strong and scalable risk posture. With AI-powered automation, self-serve capabilities and additional tailored expert advice, we offer our customers a seamless security and compliance experience to stay ahead of the rapidly evolving security landscape and challenges like the surge in cyber-attacks.

WHAT YOU'LL BE DOING

You plan, execute, and optimize Google Ads and LinkedIn Ads campaigns to drive qualified leads and bottom-of-funnel pipeline.

You own and manage monthly paid media budgets, ensuring efficient spend and clear revenue impact.

You run A/B tests across ads and landing pages (via HubSpot) to increase conversion rates and reduce CPL.

You track, analyze, and report on key metrics like CPL, SQLs, pipeline impact, CTR, and ROAS—translating data into actionable insights.

You collaborate cross-functionally with sales, product marketing, and content to align messaging and campaigns with buyer personas.

You experiment with AI tools (e.g., ChatGPT, AdCreative.ai) to boost creative production, copywriting, reporting, and campaign efficiency.

You adapt quickly to data, platform updates, and market shifts—always on the lookout for new growth opportunities.

You build and deliver campaign reports and performance presentations using Excel and PowerPoint/Slides for internal and leadership visibility.

You stay sharp on B2B demand generation best practices and platform updates, contributing to a culture of learning and continuous improvement.

WHAT YOU'LL GET IN RETURN

Supported by a personal training budget and bi-annual feedback cycles, your development is at the forefront, helping you push your talents and climb the career ladder swiftly

Be part of a diverse, international, English-speaking company with experienced professionals by your side, dedicated to guiding your career growth and future success

Experience true autonomy with the freedom to make an impact, learn by doing, and find your own path—where trial and error are embraced as part of the journey

An EGYM Wellpass membership for your physical wellbeing, monthly financial support for local transportation needs, internet subsidy, and relocation assistance

DataGuard Flex Policy to strike the perfect balance between in-person collaboration, home office, or working from anywhere in the world

Regular organized company events, our annual off-site "Spikeweek," year-end celebrations, collaborative on-site sessions and team lunches

THE QUALITIES YOU'LL NEED FOR A SUCCESSFUL CAREER AT DATAGUARD

Degree in marketing or related field; Google Ads or LinkedIn certifications are a plus

3+ years of hands-on experience with Google Ads and LinkedIn Ads in a B2B setting (SaaS a plus)

Experience with HubSpot or similar marketing automation and CRM tools

Skilled in A/B testing, landing page optimization, and performance reporting

Familiarity with ABM tactics like firmographic targeting and personalized outreach a nice to have

Strong ownership and results-driven mindset

Fast execution and ability to manage multiple campaigns in a fast-paced environment

Analytical thinker, confident with data and performance metrics

Fluent in German and English; additional EU languages are a plus

LAST BUT NOT LEAST. FROM THE BOTTOM OF OUR HEARTS:

No matter your origin, ethnicity, gender identity, religion or individual requirements; at DataGuard, all that counts is the person you are. As Guards and Guardettes, we are united not only by our dedication, but also by our shared belief in our purpose: Protect the people behind the data. Convince us with your personality and your skills – and together we will make great things happen. We are looking forward to meeting you!

#LI-DNI