Performance Marketing Manager (m/f/d) – Focus MQL

Your mission:
Do you love implementing campaigns hands-on and seeing firsthand how they generate leads?
Then you’re in the right place.

As a Performance Marketing Manager (m/f/d) - with a focus on MQL generation – you will be directly responsible for executing and optimizing multi-channel campaigns that fill our sales pipeline, from email and social to paid ads (Google, LinkedIn).

You will test, optimize, and analyze your campaigns daily, use data to make informed decisions, and ensure every euro of budget delivers maximum impact. In doing so, you will work closely with Sales, Account-Based Marketing, and Growth Marketing.• Expertise & Innovation:
You will plan, execute, and optimize multi-channel campaigns (email, social media, events, website), manage our paid ads (Google Ads, LinkedIn), and work closely with ABM on audience-targeted campaign content. In this role, you will coordinate external partners, ensure an efficient and impactful use of budget, and take responsibility for the operational campaign setup, including the relevant tools.
• Decision-Making & Accountability:
In close exchange with the Team Lead LE Sales, VP SME Sales, Strategic Client Marketing, Sales & Marketing Growth, and other stakeholders, you will develop solid decision-making foundations and implement them consistently to achieve our demand generation goals.
• Customer Orientation:
You understand the needs of our target audiences and optimize our demand generation engines to efficiently acquire qualified MQLs across all relevant touchpoints.
• Excellence & Efficiency:
You contribute to the implementation of efficient processes, drive sustainable structures, and ensure operational excellence in campaign management.
• Analytical & Critical Thinking:
You track KPIs (CPL, CAC, CTR), analyze the performance of your campaigns, derive data-driven optimizations, identify growth opportunities, and report regularly to leadership and cross-functional teams.
• Adaptability & Flexibility:
Even in dynamic situations, you maintain an overview, recognize opportunities early, and proactively contribute ideas.
• Tools & Systems:
You use HubSpot for marketing automation (lead nurturing, drip campaigns) and LinkedIn Sales Navigator for targeted lead identification.

Your skillset:
• Academic Background:
You hold a degree in Marketing, Communication Studies, Media Management, or a comparable qualification
• Relevant Professional Experience:
At least 3 years of B2B marketing experience, ideally in the (SaaS) software sector with a focus on SME and LE segments – with a proven track record.
• Performance Marketing:
Extensive experience in performance marketing, multi-channel campaigns, and paid advertising.
• SEO & GEO:
Experience in SEO and ideally in Generative Engine Optimization (GEO).
• Analytical Mindset:
You possess strong analytical skills, thrive on KPI-based reporting, and bring hands-on optimization experience.
• Language Skills:
You communicate confidently and effectively in both German (C2) and English (at least B2) (written and spoken) and have a healthy sense of humor.

Your winning deal:
• Your benefits: In addition to 30 days of vacation, we also offer you a job lunch allowance (€69 per month), a “Givve” card (topped up with €50 per month), discounts via “Corporate Benefits”, the option of leasing a JobRad, pension contributions (occupational pension & VL) and great team and company events.
• Your workplace: You will work in a flexible, hybrid model from one of our dog-friendly and modern offices and will have the opportunity to do “work from abroad” within the EU for 2 weeks a year (*only applies to employees with an EU passport) 
• Your footprint: A position in a profitable company where you have the freedom and confidence to help shape it and work with us on the “future of work”.
• The values: We score highly with an open, authentic culture and a high-performing and humorous team that is already looking forward to making bold decisions with you and breaking new ground that will lead us to sustainable success.
• Your opportunity: From day one, you will have the opportunity to take on responsibility, drive innovation and develop the company and yourself together with a team of experts.