Performance Marketing Manager (Ecommerce)

Birdman

Guadalajara, Jalisco, Mexico permanent

Posted: March 31, 2026

Quick Summary

The Performance Manager will be responsible for the execution of performance marketing campaigns across multiple channels to optimize ROI. They will be responsible for managing and optimizing the performance marketing budget, ensuring that it is optimized for the business goals. Effective performance marketing is key to driving customer acquisition and retention.

Job Description

Description

Are you ready to take flight and be part of an amazing team at Birdman? 🌱🚀🦅

About the Company

At Birdman, we create plant-based foods that support both people and the planet. Our mission is to make healthy, sustainable, and cruelty-free lifestyles accessible through delicious, nutritious, and innovative products.

As our eCommerce operation continues to scale, we are building a stronger internal capability to manage and optimize our performance marketing investment across all paid channels.

The Role

We are looking for a Performance Manager to own the execution, efficiency, and strategy of all performance paid media for our Ecommerce team.

This is a hands-on technical role, you will directly operate campaigns across Meta Ads, TikTok Ads, Google Search & Shopping, Display/PMAX, and Email & SMS Marketing, not supervise an agency.

You will be responsible for driving ROAS, CAC efficiency, and revenue growth, while building the internal playbook and standards for performance marketing across the company.

Impact & Ownership

• Own the performance and efficiency of all paid media investment across channels
• Drive ROAS, CAC, and revenue attributed to paid media
• Build a unified cross-channel performance strategy (Meta, Google, TikTok, CRM)
• Eliminate dependency on contractors by building internal technical ownership
• Establish playbooks, measurement frameworks, and execution standards

Responsibilities

• Own and optimize performance paid media across Meta, TikTok, Google, Display/PMAX, and Email/SMS
• Drive ROAS, CAC efficiency, and attributed revenue across channels
• Build and execute full-funnel paid media strategies for product launches
• Align paid media efforts with commercial goals, inventory, and channel priorities
• Lead retention, win-back, and repurchase initiatives through paid and CRM channels
• Guide the creation of performance-focused creative assets
• Deliver weekly performance insights and maintain the team’s performance playbook and standards

Requirements:
Professional Experience

• 4+ years directly operating paid media campaigns (hands-on) with ROAS accountability
• Proven experience managing Meta Ads and Google Ads with significant budgets
• Experience with TikTok Ads focused on conversion (not just awareness)
• Experience working with Ecommerce performance and revenue-driven campaigns
• Experience in Email Marketing using tools such as Klaviyo, HubSpot, or similar platforms

Skills & Competencies

• Strong cross-channel expertise (Meta, Google, TikTok, CRM)
• Deep understanding of performance metrics (ROAS, CAC, revenue attribution)
• Ability to connect paid media performance with business outcomes (revenue, profitability)
• Strong analytical and decision-making skills
• Experience building playbooks and scalable processes
• Ability to lead creative direction for performance campaigns

Nice to Have

• Experience with Display Advertising and DSP
• Experience with Klaviyo, HubSpot, or similar CRM tools
• Experience managing multi-channel attribution and reporting

📢 Ready to level up your impact with Birdman?

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