Performance Marketing Manager – China

LemFi (Series B) is building the go-to financial app for the Global South.

Moving to a new country shouldn’t mean starting from zero. That's why our team of 400+ spanning 20+ countries is building a financial ecosystem that helps immigrants stay connected to home, build stability, and create wealth regardless of where they are from or where they live.

What began as fast, affordable remittances is now evolving into a complete platform for multi-currency accounts, payments, credit, and long-term financial growth.

With over 2 million users across the globe, we process over $1.5B in monthly transactions to 30+ countries, proving that borders shouldn't limit financial opportunity.

The Role

We are looking for a culturally fluent and highly skilled App Performance Marketing Manager to launch and scale our user acquisition efforts for the China Corridor. You will serve as the bridge between LemFi and the Chinese immigrant community in the UK, US, and Canada. Reporting to the Head of Performance Marketing, you will manage high-spend campaigns across standard Western channels while pioneering our presence on Chinese-specific platforms. You will own the strategy for key cultural moments (e.g., Lunar New Year, Red Envelopes) and ensure our brand resonates deeply with the diaspora.

How You’ll Contribute

Growth Strategy & Market Expansion

• Own the China Corridor: Drive app install and remittance volume growth specifically targeting Chinese immigrants living in the UK, US, and Canada.

• Cultural Localization: Ensure all campaign messaging, creative assets, and value propositions resonate deeply with Chinese culture and language nuances (avoiding "direct translation" pitfalls).

• Seasonality Planning: Lead aggressive acquisition strategies around key cultural moments such as Lunar New Year (CNY), Double 11, and Dragon Boat Festival.

Acquisition, Retention & Monetization

• Western Platforms: Execute high-performance campaigns on Meta (Facebook/Instagram), TikTok, Google App Campaigns, and Apple Search Ads targeting the diaspora.

• Chinese Ecosystem: Lead the strategy and execution for Chinese-specific platforms—specifically WeChat (Tencent Ads) and Little Red Book (Xiaohongshu)—to reach the audience where they are most engaged.

• Creative Iteration: Work with the creative team to produce high-converting ad concepts that blend fintech trust with cultural relevance.

Operations & Cross-Functional Collaboration

• MMP Management: Utilize AppsFlyer (or similar) to track post-install events, analyze cohort retention, and optimize for downstream KPIs.

• Budget Management: Manage and scale budgets based on rigorous CAC and ROI analysis.

• ASO Collaboration: Work on App Store Optimization specifically for Chinese keywords in Western app stores.

Performance, Analytics & Optimization

• Data-Driven Optimization: Track and analyze key metrics (Cost Per First Transaction, LTV, ROI) to drive decision-making.

• Cohort Analysis: Monitor retention and user behavior to inform downstream marketing strategies.

Experimentation: Continuously test new channels, creatives, and audiences to lower CAC and increase scale.

Who You Are

• 3+ years in App Performance Marketing, with a proven track record of scaling budgets.

• Deep hands-on expertise in Meta and TikTok ads managers.

• Solid understanding of the WeChat ecosystem (Official Accounts, Mini Programs) and Little Red Book (Xiaohongshu) marketing dynamics.

• Previous experience in remittance, neo-banking, or cross-border payments is a strong plus.

What You Will Bring

• Language: Native-level fluency in Mandarin (Simplified & Traditional) and fluent English. You must be able to write compelling ad copy in Chinese.

• Diaspora Insight: A deep understanding of the Chinese immigrant experience in the West (UK/US/CA)—you know how they consume media and their financial pain points.

• Technical: Strong familiarity with MMPs (AppsFlyer/Adjust) and SKAN attribution.

• Analytic Mindset: Ability to manage budgets based on rigorous CAC and ROI analysis.

Why Join LemFi?

Love shouldn’t be expensive, yet those working hardest for their families often face predatory fees and banking exclusion. We're changing this.

At LemFi, you won’t be just a cog in a machine. Whether designing products, scaling operations, or telling our story, you’ll tackle complex challenges with real, immediate impact. Your work goes beyond metrics - it puts money back in families’ pockets and offers access to the previously excluded. Join us to make a meaningful difference, where high performance is a lifeline for millions.

Our Values: How We Win

• Sharp Customer Focus 🎯 We cut through the noise and prioritize ruthlessly based on what drives real value.

• Lead with Data 📊 We trade instinct for insight. We test, analyze, and own the outcomes.

• Ownership 🤝 We take responsibility for global outcomes, not just local wins.

• Grit 💪 We navigate ambiguity with resilience and keep pushing until the customer feels the impact.

You can connect with us on LinkedIn and Instagram and if you haven't already, download the app on the App Store or Google Play.

Diversity & Inclusion at LemFi

To build the best financial tools for the global diaspora, we need a team that reflects the world we serve. We welcome builders from all walks of life who embody our values over a perfect resume.

Don’t meet every single requirement in the job ad? Research shows that candidates from underrepresented backgrounds often hesitate to apply if they don't check every box. If you are excited about this role and our mission, we encourage you to apply anyway. You might be just the right person for this, or other roles.