Performance Marketing Manager

Performance Marketing Manager – Remote | Google Ads, Meta, LinkedIn & Paid Media Growth

Employment Type: Full-Time, Remote
Working Hours: U.S. Time Zones

About the Role

At Pavago, one of our clients is hiring a Performance Marketing Manager to own paid acquisition strategy, campaign execution, and performance optimization across multiple digital channels.

This is not a “set it and forget it” marketing role.

You’ll be directly responsible for:

• Lead generation
• Paid media performance
• Funnel optimization
• Budget efficiency
• Revenue growth

You’ll manage campaigns across:

• Google Ads
• Meta (Facebook & Instagram)
• LinkedIn Ads
• X (Twitter)
• Reddit
• TikTok
• Emerging paid acquisition channels

If you think in funnels, obsess over metrics, and constantly test new growth opportunities, this role is built for you.

What You’ll Own

Paid Media Strategy & Campaign Execution

• Build and manage paid campaigns across:
• Google Ads
• Meta Ads
• LinkedIn Ads
• X (Twitter)
• Reddit Ads
• TikTok Ads

• Design full-funnel B2B lead generation strategies
• Launch campaigns from scratch, including:
• Campaign structure
• Audience targeting
• Conversion tracking
• Creative direction
• Optimization workflows

• Write and test high-converting ad copy
• Align messaging across:
• Paid media
• Organic marketing
• Content funnels
• Landing pages

Optimization & Scaling

• Monitor campaigns daily and make proactive optimizations
• Improve:
• CTR
• CPC
• CPL
• CPA
• ROAS
• Conversion rates

• Run structured A/B tests across:
• Creatives
• Headlines
• Audiences
• Bidding strategies
• Landing pages

• Identify scalable acquisition opportunities while maintaining profitability
• Stay ahead of:
• Algorithm changes
• Attribution updates
• Privacy shifts
• Platform best practices

Analytics, Attribution & Reporting

• Track campaign performance using:
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Platform dashboards

• Audit and troubleshoot:
• Pixel setups
• Event tracking
• Attribution flows
• UTM structures

• Build performance reports focused on:
• Insights
• Trends
• Recommendations
• Revenue impact

• Translate campaign data into actionable growth decisions

Funnel & Conversion Optimization

• Analyze funnel drop-offs and conversion bottlenecks
• Improve landing page performance and user flow efficiency
• Support retargeting and audience segmentation strategies
• Optimize campaigns for both lead quality and cost efficiency

Cross-Team Collaboration

• Work closely with:
• Marketing
• Sales
• Content teams
• Designers

• Provide creative and messaging feedback based on performance data
• Contribute to broader:
• Growth marketing
• Lifecycle marketing
• Revenue generation initiatives

What Success Looks Like

• Reduced CPL and CPA over time
• Improved ROAS and campaign efficiency
• Consistent pipeline and lead growth
• Strong attribution accuracy and reporting clarity
• Successful campaign scaling across platforms
• Fast testing and optimization cycles

What Makes You a Strong Fit

• Highly analytical and performance-driven
• Comfortable owning campaign strategy and execution end-to-end
• Strong understanding of B2B marketing funnels
• Obsessed with testing, iteration, and optimization
• Able to balance creative thinking with data-driven decisions
• Strong communicator who can explain performance insights clearly

Requirements (Must-Have)

Experience

• 3+ years of hands-on paid media management experience
• Proven success managing campaigns across:
• Google Ads
• Meta Ads
• LinkedIn Ads

• Strong B2B lead generation background with measurable results

Core Skills

• Deep understanding of:
• PPC strategy
• Audience segmentation
• Retargeting
• Funnel optimization
• Attribution models

• Advanced experience with:
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Conversion tracking setups

• Ability to independently:
• Build campaigns
• Launch tracking
• Optimize performance
• Report on results

• Strong ad copywriting and testing skills

Nice to Have

• Experience with:
• HubSpot
• Salesforce
• Marketo

• Experience managing:
• Multiple client accounts
• Large advertising budgets
• Complex campaign portfolios

• Google Ads or Meta certifications
• Familiarity with:
• Canva
• Adobe Creative Suite
• Funnel optimization tools

What a Typical Day Looks Like

• Review campaign dashboards and performance trends
• Optimize bids, budgets, audiences, and creatives
• Launch new ad campaigns and experiments
• Audit conversion tracking and attribution flows
• Collaborate with content and design teams
• Analyze funnel performance and identify growth opportunities
• Build reports and present actionable recommendations

In short: you drive profitable growth through structured testing, optimization, and performance-focused paid acquisition strategies.

Key Metrics (KPIs)

• Click-Through Rate (CTR)
• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Conversion Rate (CVR)
• Lead and revenue growth
• Budget efficiency and scalability

Performance is measurable. So is success.

Why This Role Stands Out

• True ownership of paid acquisition performance
• Opportunity to scale campaigns across multiple platforms
• High-impact growth marketing environment
• Strong focus on testing, optimization, and measurable outcomes
• Growth opportunities into:
• Growth Marketing Lead
• Head of Paid Media
• Demand Generation Manager
• VP of Growth

Interview Process

• Application Review
• Initial Interview
• Technical Interview (Campaign & Strategy Deep Dive)
• Final Interview with Leadership
• Offer & Background Verification

Apply Now

If you:

• Love performance marketing and paid acquisition
• Think in funnels, attribution, and conversion rates
• Enjoy testing and scaling campaigns
• Want ownership over measurable growth results

This is a strong opportunity to join a fast-moving, performance-driven marketing environment.