Performance Marketing Manager

This role is for one of the Weekday's clients

Salary range: Rs 700000 - Rs 1000000 (ie INR 7 - 10 LPA)

Min Experience: 3 years

Location: Bengaluru

JobType: full-time

We are seeking a data-driven Performance Marketing Manager to lead, execute, and optimize digital campaigns across multiple platforms. This role sits at the intersection of strategy, analytics, creativity, and AI, with a strong focus on driving measurable business growth, maximizing ROI, and enhancing user engagement across channels.

Requirements:
Key Responsibilities

• Develop and execute integrated performance marketing strategies across channels including search, social, display, video, affiliates, and e-commerce
• Define KPIs, establish benchmarks, and ensure campaigns consistently meet or exceed performance targets
• Plan, launch, and optimize paid campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and other ad networks
• Benchmark performance against competitors and industry standards to identify optimization opportunities
• Collaborate with SEO partners to drive on-page and off-page optimization, including leveraging emerging AI-driven search ecosystems
• Analyze user journeys, funnel performance, and attribution models using tools like GA4, Looker, and platform analytics dashboards
• Continuously refine campaigns through A/B testing, audience segmentation, and data-driven insights to maximize ROI
• Partner with creative, design, and content teams to develop high-performing ad creatives and messaging
• Ensure consistency in brand voice and communication across all digital channels
• Manage campaign budgets effectively, tracking spend against performance and optimizing allocation
• Conduct ongoing competitive analysis and stay updated on industry trends and innovations
• Leverage AI-powered tools for audience targeting, campaign optimization, budget allocation, and predictive analytics
• Experiment with emerging AI and automation tools to enhance campaign performance

Required Skills & Experience

• 2–5 years of hands-on experience in performance marketing, preferably in tech, e-commerce, fintech, or consumer-focused industries
• Strong analytical and quantitative skills with proficiency in digital analytics and optimization tools
• Expertise in paid media channels including Google Ads, Meta Ads, SEM, SEO, display, video, affiliate marketing, and retargeting
• Experience with AI tools, marketing automation, predictive analytics, or prompt engineering for campaign optimization
• Excellent communication, stakeholder management, and project management abilities
• Ability to work independently and thrive in a fast-paced, dynamic environment

Qualifications

• Bachelor’s degree in Marketing, Business, Engineering, or a related field
• MBA (preferably with a marketing or digital specialization) is a plus
• Certifications in digital marketing platforms (Google Ads, Meta, Analytics, AI tools) are highly desirable
• Exposure to global or multi-market campaigns is an advantage
• Experience in real estate marketing is a plus

What We’re Looking For

• A performance-focused marketer with a strong experimentation mindset
• Passion for digital innovation, AI, and emerging marketing technologies
• Ability to translate data into actionable insights and scalable growth strategies
• A proactive problem-solver who continuously tests, learns, and optimizes

Skills

• Performance Marketing
• Digital Advertising
• Campaign Optimization
• Data Analytics
• SEO & SEM
• AI in Marketing
• Marketing Automation