Performance Marketing Manager

Weekday AI

Bengaluru, Karnataka, India permanent

Posted: February 10, 2026

Required Skills

Job Description

This role is for one of the Weekday's clients

Salary range: Rs 1200000 Rs 1500000 (ie INR 12 - 15LPA)

Min Experience: 5 years

Location: Bangalore

JobType: full-time

We are looking for a Senior Manager – Performance Marketing to lead high-impact, data-driven marketing initiatives that fuel business growth and revenue outcomes. This role is designed for a seasoned performance marketer who combines strategic thinking with strong execution and people leadership. You will own end-to-end performance marketing outcomes, build and scale a high-performing team, and continuously optimize campaigns to meet aggressive growth targets in a dynamic and competitive environment.

Requirements:
Key Responsibilities

• Define and execute comprehensive performance marketing strategies aligned with business and revenue goals
• Own campaign planning, execution, optimization, and reporting across performance channels with a strong focus on ROI and KPIs
• Build, mentor, and lead a results-oriented performance marketing team, fostering accountability and collaboration
• Manage and optimize marketing budgets to ensure efficient allocation of resources and maximum impact
• Drive data-led decision-making through continuous performance tracking, experimentation, and optimization
• Conduct market research, competitive analysis, and performance reviews to identify growth opportunities and risks
• Oversee recruitment, onboarding, training, and performance management of team members
• Partner with cross-functional stakeholders to support business development and expansion initiatives
• Monitor evolving media landscapes, digital trends, and industry benchmarks to keep strategies competitive
• Negotiate with media partners and vendors to secure optimal placements, pricing, and terms
• Implement and leverage media analytics tools to measure campaign effectiveness and inform strategy improvements

What Makes You a Great Fit

• Proven experience leading large-scale performance marketing initiatives with measurable business impact
• Strong expertise in KPI-driven campaign management, optimization, and growth experimentation
• Demonstrated ability to build, manage, and inspire high-performing marketing teams
• Deep understanding of budget management, financial discipline, and ROI optimization
• Analytical mindset with the ability to translate data into actionable marketing strategies
• Adaptability and confidence in navigating fast-changing market conditions and evolving consumer behavior
• Excellent communication and stakeholder management skills
• Experience with campaign optimization, performance analytics, and competitive positioning
• Strong negotiation skills and comfort working with media partners and external vendors
• A proactive leader who balances strategic vision with hands-on execution

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