Performance Marketing Lead (TV/Offline Media)

Ready to lead, disrupt and reinvent the sleep industry?

We are Emma – The Sleep Company. Founded in 2015, we’ve become the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day.

At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture. Ready to shape the future of sleep with us? Let’s make it happen!

This role is a performance marketing leadership position focused on TV investment and TV steering. We call it Performance Marketing because the focus is on measurable impact, continuous optimization, and learning, rather than traditional TV planning approaches centered primarily on GRPs.
You will be responsible for performance driven budget allocation and optimization across a significant annual TV investment, working closely with Brand, Creative, Media Agencies, Analytics, and Finance. The creative and storytelling direction is led by our brand and creative teams. Your role is to ensure the investment strategy is data informed, well governed, and continuously improved through testing and measurement.
You will steer roughly €25M in annual investment and influence nine digit plus revenue outcomes.

What you´ll do::
• Own TV investment strategy and performance steering across markets, with KPI frameworks tied to revenue and contribution margin.
• Build and run a performance-oriented TV operating model: testing strategy, incrementality thinking, spot and placement optimization, learning agendas, and recurring steering routines.
• Translate commercial goals into actionable investment plans, including budget allocation by market, seasonality, channel mix, and scenario planning.
• Develop pragmatic measurement and attribution approaches by triangulating results across experiments, MMM style inputs, geo tests, platform signals, and internal performance data.
• Partner with Analytics and Data teams to improve tooling, automation, and decision making speed, including self serve dashboards and repeatable workflows.
• Lead agency performance management with clear expectations for planning, buying, measurement, and reporting quality.
• Drive a structured experimentation roadmap: placement tests, dayparting, channel mix tests, saturation curve learning, and creative wear out tracking in collaboration with Brand and Creative.
• Establish strong governance, including investment guardrails, escalation rules, and decision rights to enable confident scaling.

Who we´re looking for::
• Strong performance marketing fundamentals and genuine interest in measurement, testing, and optimization.
• Highly analytical and structured, able to turn complex and ambiguous problems into clear hypotheses, models, and decisions.
• Comfortable with technical and data heavy topics. You do not need to be an engineer, but you should be fluent in attribution concepts, experimentation design, and performance data.
• Experience managing significant budgets and making investment tradeoffs under uncertainty.
• Strong stakeholder management skills, with the ability to align Brand, Creative, Analytics, Finance, and Agencies around shared goals.
• Commercial and pragmatic mindset, focused on outcomes and scalable impact.
• High ownership and accountability, with a willingness to continuously improve how the channel is run

What we offer::
• An entrepreneurial culture that will empower and support you from day one —you'll create an impact with new, innovative ideas and help shape our company DNA.
• The opportunity to accelerate your career and grow together
• The chance to work on exciting and challenging projects as part of a dedicated, international team
• To work and learn from experts in diverse fields and get to know your team members at exciting company events

Become an Emmie

Emma is transforming the world of sleep - and we want the highest-performing people to help us pull it off. We want you. But only if you're willing to go all in. Only if you're willing to question, disrupt, innovate, and create from the ground up. ​

We proudly celebrate diversity. We are an equal-opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

Our aim is to get back to you in a couple of days, however, we are currently receiving a large number of applications and this might lead to a delay in the process. We will get back to you as soon as possible!