Performance Marketing Lead

Lendi Group is a market-leading digital platform business that is focused on revolutionising the entire property journey. It operates Lendi - Australia’s original and #1 digital mortgage brand - and the iconic Aussie franchise.

Powered by an advanced AI proprietary platform, a national network of 1,300 brokers, 230 retail stores, a team of experienced buyer’s agents, integrated property search and conveyancing, Aussie is supporting customers at every step of their property journey to find, buy and own with more confidence than ever before. Lendi Group’s loan book is more than $100b and it was named Australia’s Aggregator of the Year for 2024.

To learn more about life at Lendi Group check out our blog: https://www.lendi.com.au/inspire/category/life-at-lendi/

• Innovation at Our Core – We challenge the status quo and push boundaries to create better solutions, with a goal of becoming AI-native by June 2026.
• Work with the Best – Collaborate with some of the brightest minds in fintech, financial services, and strategy.
• Make an Impact – Contribute to meaningful projects that shape our business and the future of property finance.
• Grow & Evolve – Develop your skills and advance your career in a fast-moving, purpose-driven environment.

About the role

We’re looking for a Customer Growth Lead to drive our scalable, efficient customer acquisition across paid media and performance channels as a parental leave cover for 12 months.

This role sits within the Growth team and is accountable for delivering strong commercial outcomes across two incredible brands – Aussie and Lendi. You will develop strategy, execute campaigns, manage large budgets, and continuously optimise performance across digital and ATL channels.

You won’t just report on growth. You’ll build the strategy, lead the team and execute on it.

You’ll lead a team across paid performance, media, programmatic, affiliates and social as well as work closely with, product, analytics and sales teams.

Performance & Paid Media Strategy

• Develop and execute multi-channel paid media strategies across search, social, display, video, affiliate and ATL
• Balance short-term performance with long-term impact
• Identify new growth opportunities across emerging channels and trends
• Partner with creative and brand teams to develop strong, performance-led messaging
• Ensure campaigns are driven by data, customer insight and commercial objectives.

Budget Ownership & Optimisation

• Manage and allocate significant media budgets across channels
• Optimise channel mix to maximise ROI and customer quality
• Forecast performance and proactively adjust investment based on results.

Performance Improvement

• Continuously test, learn and optimise through structured experimentation
• Improve CPA, conversion rates and incrementality
• Discover and test CRO opportunities across web, app and funnels
• Work closely with analytics to refine attribution and measurement frameworks.

Stakeholder Collaboration & Reporting

• Collaborate with cross-functional teams to align acquisition efforts with product, broker network and retail initiatives
• Provide clear, commercially focused reporting to senior stakeholders
• Translate performance data into actionable recommendations.

• Proven experience in performance marketing with ownership of large paid media budgets. (Google Ads, Meta, programmatic, affiliates)
• Strong expertise across traditional paid channels (FTA, Radio, OOH)
• Demonstrated success scaling acquisition while improving efficiency
• Strong analytical capability and comfort working with data, forecasting and attribution models
• Commercial mindset with clear accountability for targets
• Excellent stakeholder management and communication skills
• Tertiary qualification in Marketing, Business or related field preferred.

Lendi Group teams operate across Australia and the Philippines. Bringing together diverse expertise, innovative technology and a customer-first approach, our teams work seamlessly to simplify the property journey, helping Australians find, buy and own property with confidence.

We support our people in a variety of ways, but a few of the benefits that our people rave about include:

• A vibrant, relaxed, yet professional culture.
• Hybrid working arrangement designed to support work-life balance, while fostering meaningful connection and collaboration.
• A holistic wellbeing programs offering 24/7 support, including medical, mental health, and financial wellbeing services to enable our workforce to thrive at home and work.
• Generous paid Parental Leave: we celebrate our growing Lendi Group family with 18-26 weeks leave for primary carers and up to 4 weeks for secondary carers.
• An additional week’s Loyalty Leave each year after reaching 3 years’ service.
• Wellness initiatives with a strong focus on psychological safety.

We’re committed to fostering a diverse and inclusive community at Lendi Group. We believe that a team reflecting the world around us leads to greater innovation, stronger collaboration, and a more engaging workplace.

Our culture is guided by our 3 core values: We Are Stronger United; Act Like You Own It; and Keep Home Loans Human. Our values are part of our core DNA that helps Lendi Group to attract, engage and evolve the right talent and build best-in-class products.

This is an opportunity to shape the future of a fast-growing, purpose-driven company that’s transforming the homeownership journey.

Ready to contribute to Lendi Group’s next chapter? Apply now and be part of something big!

#lendigroup #LI-AMH1 #LI-hybrid