Performance Marketing Lead

We’re looking for a data-driven Performance Marketing Lead to own, execute, and optimize paid acquisition campaigns across multiple digital channels. This role is for someone who lives and breathes numbers, knows how to scale performance, and can turn insights into growth.

In this position you will own paid acquisition across digital channels, focusing on high-quality leads, approved applications, and funded customers, while optimizing acquisition costs and lifetime value.

What you'll do::
• Plan, launch, and optimize paid performance campaigns across Google Ads, Meta, TikTok, and LinkedIn, with a strong focus on regulated financial products.
• Drive acquisition for key funnel stages: lead → application → approval → activation.
• Optimize campaigns based on CPL, CPA, approval rate, CAC, and LTV, not just traffic
• Manage and scale media budgets efficiently while maintaining profitability targets
• Partner with product, risk, and compliance teams to ensure all ads, copy, and creatives meet regulatory requirements
• Lead A/B testing for creatives, messaging, landing pages, and funnels to improve conversion and approval rates
• Analyze user behavior and funnel drop-offs to continuously improve acquisition quality
• Develop and maintain remarketing and retargeting strategies to increase conversion and reactivation
• Deliver clear performance reports, insights, and forecasts to stakeholders

To succeed in this role, you'll need to have::
• 4+ years of hands-on experience in performance marketing, ideally within fintech, consumer finance, lending, or digital financial services
• Strong experience managing paid media for regulated products
• Advanced knowledge of Google Ads and Meta Ads (search, display, video, and conversion optimization)
• Strong understanding of conversion tracking, pixels, GA4, GTM, and attribution models
• Proven ability to optimize beyond leads, focusing on approval rates and customer quality
• Analytical mindset with strong reporting and data interpretation skills