Performance Marketing Lead

Paytm

Noida, Uttar Pradesh permanent

Posted: May 8, 2026

Quick Summary

We are seeking a Performance Marketing Lead to join our team, responsible for managing a large-scale marketing campaign, driving growth and revenue for the company. The role requires strong marketing skills, excellent communication skills, and the ability to work in a fast-paced environment. The successful candidate will be responsible for leading a team of marketing professionals and developing a comprehensive marketing strategy to drive business growth.

Job Description

About Us: Paytm is India’s leading payments Super App, offering consumers and merchants a wide range of financial services. A pioneer of the mobile QR payments revolution, Paytm’s mission is to bring half a billion Indians into the mainstream economy through technology-led financial inclusion.
Paytm Money is the wealth-tech arm of Paytm, enabling users to invest in mutual funds, equities, and derivatives seamlessly. Owned by One97 Communications, founded by Vijay Shekhar Sharma, the company is headquartered in Noida and backed by leading global investors.

Role Overview: We are looking for an experienced Performance Marketing leader to drive scalable and efficient user growth for Paytm Money within the Paytm ecosystem.

This role will own the end-to-end paid growth charter across mutual funds, equities, derivatives and MTF with a strong focus on acquisition efficiency, funnel optimization, and ROI-driven scaling.

Sitting at the intersection of marketing, analytics, and product, this role will play a critical part in accelerating new user acquisition, improving activation rates, and maximizing lifetime value across investment products.

Key Responsibilities:
1. Performance Marketing Strategy & Ownership:
* Own and drive the performance marketing strategy across channels (Google, Meta,, programmatic, OEMs).
* Manage large-scale acquisition budgets with a strong focus on ROI, CAC, and payback periods.
* Scale user acquisition across mutual funds, equities, and derivatives segments.

2. User Acquisition & Funnel Optimization:
* Build and optimize full-funnel campaigns—from awareness to conversion (app installs, KYC completion, first trade/investment).
* Improve conversion rates across onboarding journeys (demat account opening, SIP setup, trading activation).
* Continuously refine targeting, creatives, and landing experiences.

3. Data-Led Growth & Experimentation
* Leverage analytics frameworks (A/B testing, attribution modeling, cohort analysis) to drive decision-making.
* Identify funnel drop-offs and optimize user journeys across acquisition and activation stages.
* Partner with analytics teams to build robust LTV, CAC, and ROI models.

4. Channel Expansion & Innovation:
* Identify and scale new acquisition channels (OEM partnerships, fintech alliances, influencer-led growth).
* Experiment with emerging formats such as video commerce, vernacular campaigns, and content-led acquisition.
* Drive innovation in performance marketing through automation and AI-driven optimization.

5. Product & Marketing Integration:
* Work closely with Product and business teams to improve landing pages, onboarding flows, and conversion journeys.
* Influence product features that enhance acquisition and activation (e.g., simplified KYC, personalized onboarding).
* Align marketing campaigns with product releases and feature launches.

6. Retention & Lifecycle Marketing (Support Role):
* Collaborate with CRM and lifecycle teams to improve activation and early retention.
* Enable seamless transition from acquisition to engagement journeys (SIPs, trading behavior).

7. Stakeholder Management & Leadership:
* Collaborate cross-functionally with Product, Analytics, and Business teams.
* Present campaign performance, insights, and growth opportunities to senior leadership.
* Build and mentor a high-performing performance marketing team.

Key KRAs / Success Metrics:
* Cost per acquisition (CPA) and Customer Acquisition Cost (CAC)
* Conversion rates across funnel stages (install → KYC → activation)
* Volume of new users (demat accounts, SIP registrations, traders)
* ROI and payback period on marketing spends
* Contribution to overall user growth and revenue

Qualifications & Experience:
* 10+ years of experience in performance marketing / growth roles
* Strong background in broking, wealth management, or fintech platforms
* Proven track record of managing large-scale digital acquisition budgets
* Deep understanding of stock markets, mutual funds, and derivatives ecosystem
* Experience in scaling user acquisition for consumer internet platforms

Key Skills:
* Performance marketing & media buying
* Funnel optimization & conversion rate improvement
* Data analytics & attribution modeling
* Growth experimentation frameworks
* Martech tools and campaign automation
* Stakeholder management & leadership

Why Apply Through MisuJob?

AI-Powered Job Matching: MisuJob uses advanced artificial intelligence to analyze your skills, experience, and career goals. Our matching algorithm compares your profile against thousands of job requirements to find positions where you have the highest chance of success. This saves you hours of manual job searching and ensures you only see relevant opportunities.

One-Click Applications: Once you create your profile, applying to jobs is effortless. Your resume and cover letter are automatically tailored to highlight the most relevant experience for each position. You can apply to multiple jobs in minutes, not hours.

Career Intelligence: Beyond job matching, MisuJob provides valuable career insights. See how your skills compare to market demands, identify skill gaps to address, and understand salary benchmarks for your experience level. Make data-driven decisions about your career path.

Frequently Asked Questions

How do I apply for this position?

Click the "Register to Apply" button above to create a free MisuJob account. Once registered, you can apply with one click and track your application status in your dashboard.

Is MisuJob free for job seekers?

Yes, MisuJob is completely free for job seekers. Create your profile, get matched with jobs, and apply without any cost. We help you find your dream job without any hidden fees.

How does AI matching work?

Our AI analyzes your resume, skills, and experience to understand your professional profile. It then compares this against job requirements using natural language processing to calculate a match percentage. Higher matches mean better fit for the role.

Can I apply to jobs in other countries?

Absolutely. MisuJob features jobs from companies worldwide, including remote positions. Filter by location or look for remote opportunities to find jobs that match your preferences.

Ready to Apply?

Join thousands of job seekers using MisuJob's AI to find and apply to their dream jobs automatically.