Performance Marketer

This role is for one of the Weekday's clients

Salary range: Rs 420000 - Rs 540000 (ie INR 4.2-5.4 LPA)

Min Experience: 1 years

Location: Chennai, Remote (India)

JobType: full-time

We are looking for a creative and data-driven professional to lead ad creative strategy and execution across paid marketing channels while also building a strong LinkedIn presence. This role focuses on developing high-performing ad creatives—both video and static—by combining storytelling with performance insights. You will work closely with external marketing partners and creative teams to ensure campaigns are impactful, optimized, and aligned with business goals. In addition to paid campaigns, you will take ownership of LinkedIn as a growth channel, creating consistent, engaging content. This is an ideal role for someone who blends creativity with analytical thinking and enjoys turning insights into compelling content that drives measurable results.

Requirements:
Key Responsibilities

• Conceptualize and create high-performing ad creatives for paid campaigns across digital platforms
• Develop scripts, creative briefs, and direction for video and static content
• Collaborate with external agencies and vendors to execute campaigns effectively and ensure quality output
• Analyze campaign performance data and translate insights into improved creative strategies
• Continuously test, iterate, and optimize creatives based on performance metrics
• Repurpose existing content into effective ad formats where applicable
• Manage and grow LinkedIn presence by creating and publishing engaging content regularly
• Coordinate with design, video, and marketing teams to ensure timely delivery of assets
• Maintain consistency in brand voice, messaging, and visual identity across all content
• Stay updated with trends in digital advertising, content formats, and platform best practices

What Makes You a Great Fit

• Strong copywriting and scripting skills with the ability to create clear, engaging, and persuasive content
• Deep understanding of ad creative fundamentals such as hooks, storytelling, and call-to-actions
• Hands-on experience with design tools (e.g., Canva) and ability to create polished visuals independently
• Basic video editing skills and comfort handling content production tasks when required
• Familiarity with paid marketing platforms and understanding of how creatives impact performance
• Ability to analyze campaign data and make data-driven creative decisions
• Strong coordination skills to work effectively with external agencies and internal teams
• Confidence in handling on-ground shoots and collaborating with creative vendors
• Proactive, execution-focused mindset with a high level of ownership
• Interest in content creation, branding, and performance marketing
• Ability to balance creativity with measurable business outcomes