Performance Creative Strategist, DE

About Eucalyptus

We’re on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We’re here to build better long-term care.

Euc is the company behind Juniper, one of the world’s largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians.

Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.

Our Growth Story:

• 130% YoY revenue growth and a 90% reduction in cash burn, with $100M+ raised from investors including BOND, NewView, Blackbird and Airtree.

• Scaled to over 100,000 monthly active patients across our weight-management program.

• Grew the UK patient base from 4,000 to ~40,000 and received selective NICE endorsement to provide services to the NHS.

• Tailored our offering to over 5,000 patients in Germany and Japan

About the role (What you'll be doing)

As a Performance Creative Strategist (f/m/d) , you’ll own creative strategy as a performance growth lever, with a strong focus on Meta and paid social. Your job is to turn audience insight and performance data into scalable, repeatable creative systems that drive measurable growth.

• Translate customer insights, market trends, and performance data into clear, execution-ready creative briefs for paid social (Meta-first, with TikTok & YouTube in scope).

• Build and manage creative testing frameworks: message hierarchies, testing roadmaps, and iteration plans that continuously improve performance.

• Partner closely with performance marketers to analyse creative performance (CTR, CVR, CPA, ROAS, hook rate, hold rate) and turn insights into new testable ideas.

• Scale what works: take winning concepts and spin them into multiple angles, formats, and variations for systematic testing.

• Brief, manage, and iterate with UGC creators, designers, and agencies, ensuring output is optimised for performance — not just aesthetics.

• Balance strategy and execution: reviewing performance dashboards in the morning, briefing creators and designers throughout the day, and refining hypotheses as results come in.

• Work at speed in a high-volume, experiment-driven environment where learning and iteration matter more than polish.

About you (Who you are)

You’re a performance-minded creative strategist who thrives at the intersection of paid social, customer insight, and creative execution.

• 4–5+ years of experience in creative strategy, growth marketing, or performance creative, with deep exposure to Meta / paid social.

• Proven ability to write exceptional creative briefs that designers and copywriters can execute against — and that consistently unlock winning ads.

• German fluency (C1+), strong understanding of German customer behaviour and cultural nuance, with experience in creating or localising campaigns for German-speaking audiences.

• Fluent in performance marketing metrics: you understand how creative impacts CTR, CVR, CPA, and ROAS across the funnel.

• Comfortable working with UGC creators and performance-led content, from briefing and iteration to reviewing results.

• Highly collaborative, pragmatic, and comfortable with ambiguity — you enjoy fast-moving environments where priorities shift based on performance.

• Experienced in systematic creative testing — building frameworks, message hierarchies, and structured experiments rather than one-off ideas.

• Bonus: experience in DTC, subscriptions, health-tech, or high-growth startups where speed and efficiency matter more than perfection.

Why join Eucalyptus?

Euc is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software) across men’s health and well-being, fertility, and skincare. **Compound, focused on longevity and preventive health, complements this ecosystem and extends our mission to make good health last a lifetime.

Here’s what makes joining Euc unique:

• What’s next - Our goal for the next three years is to support 1 million patients globally to live better for longer. We’re launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.

• Build something world-changing - We’re on the path to becoming the world’s largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding.

• Make real impact - You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets.

• Accelerate your growth - You will have high ownership, continuous feedback, and dedicated development support.

• Join a motivated team - You will collaborate with talented peers to solve complex clinical and operational problems at scale.

What’s ahead in Germany

• Be an owner – Equity for everyone means you share in our success.

• Shape your career – Access annual learning budgets and three days of professional development leave, peer shadowing, and global knowledge-sharing culture.

• Support at every stage – Enjoy 25 days of annual leave, wellness allowance, and 3 weeks of work-from-anywhere per year.

• Work where well-being matters – Enjoy hybrid work focused on impact, an energising office, and regular socials.

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.