Performance Copywriter

About Odin Mortgage & Tax
Odin Mortgage & Tax is the global leader in Australian mortgage brokering and tax services for Australian expats and overseas investors. With offices in Hong Kong, Singapore, Nepal, and soon Australia, we’re on a mission to become the #1 choice for Australian mortgage and tax services worldwide.

Do Our Values Resonate with You?
At Odin, we believe in a high level of agency, accountability, exceptional customer service, and continuous self-improvement. We take responsibility for our actions, deliver outstanding customer experiences, and strive for growth every day. If you are on board with these values, please read on.

Why Join Odin Mortgage & Tax?

As a Performance Copywriter, you won’t just write ads or landing pages — you’ll own conversion outcomes across paid traffic funnels. You’ll work closely with Growth, CRO, Design, and Development to ship experiments weekly and directly influence MQL conversion rate.

If you enjoy blending creativity with data, testing angles, spotting fatigue early, and continuously improving click-through and conversion performance, you’ll thrive here.

About the Role
The Performance Copywriter drives qualified lead growth by improving click-through and conversion performance across ads, landing pages, popups, and funnel copy.

You will write, test, and optimize performance-driven copy across the full funnel — increasing CTR and CVR while protecting lead quality and downstream acceptance rates.

Job Responsibilities:

• Write and optimize conversion-focused copy for landing pages, popups, and forms
• Improve CVR without degrading lead quality or downstream performance
• Collaborate with CRO, design, and dev to test and deploy copy changes
• Analyze page-level performance (CVR, bounce rate, drop-off) post-launch
• Iterate copy based on data, not opinions
• Maintain consistency with ODIN’s ICP, positioning, and compliance tone
• Support ad-to-landing-page message match for paid traffic
• Document learnings and winning patterns for reuse across funnels

Requirements:
Required Experience:

• 2+ years experience writing conversion copy for ads, landing pages or funnels
• Familiarity with CRO concepts (CVR, bounce rate, form drop-off)
• Experience working with performance marketers or CRO teams
• Ability to write for high-consideration, high-trust services
• Comfort iterating copy based on data and feedback

Favorable Experience:

• Experience in finance, property, tax, or professional services
• Exposure to B2B or high-ticket lead generation funnels
• Understanding of qualification forms and lead quality signals
• Experience working with HubSpot or similar CRMs
• Familiarity with A/B testing or structured experimentation

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or related field
• Relevant copywriting or marketing certifications (optional)

Required Skills:

• Excellent written English and attention to detail
• Conversion-focused copywriting (headlines, body copy, CTAs)
• Ability to write clearly, concisely, and persuasively
• Basic analytical skills to interpret CVR, bounce rate, and drop-off data
• Collaboration skills across CRO, design, and dev teams

How to Apply
If you’re passionate about content marketing and excited to take ownership of a growing SEO strategy, we’d love to hear from you.

Benefits:
• Competitive salary
• Daily office breakfast & lunch
• 5-day work week (Mon–Fri), onsite
• Social Security Fund (SSF) enrollment
• 6:30 AM – 3:00 PM (your evenings are yours!)
• Medical & accidental insurance
• Work with a high-agency, globally distributed team and more