Performance Copywriter at DTC Ecommerce Wellness Brand (Remote, Worldwide)

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Role Summary

Our client is a performance-driven DTC ecommerce company focused on scaling revenue through high-converting funnels and data-backed marketing systems. They specialize in aggressive growth strategies across paid media and conversion optimization. They are looking for a Direct Response Copywriter to own and execute prelander and presale strategy that drives measurable revenue impact.

Responsibilities

• Prelander & Presale Development
• Write high-converting prelanders designed to warm top-of-funnel traffic
• Build long-form presale pages that address objections and drive belief shifts
• Develop advertorials, comparison pages, authority pages, and educational funnels
• Create structured narrative flows aligned with creative angles and media buying strategy

• Conversion Strategy & Optimization
• Align messaging across funnel stages (TOF / MOF / BOF)
• Translate customer awareness levels into targeted copy structures
• Use GA4 insights, CRO data, and performance metrics to refine messaging
• Improve key metrics such as bounce rate, scroll depth, and CVR

• Testing & Iteration
• Develop multiple copy angles based on creative briefs
• Continuously iterate based on A/B testing results
• Optimize hooks, headlines, CTA placement, and content flow
• Partner with CRO teams to improve page structure and performance

• Cross-Functional Collaboration
• Execute based on direction from Creative Director and Head of Ecom
• Align messaging with brand positioning and growth strategy
• Translate performance data into actionable copy improvements
• Contribute to quarterly creative and funnel strategy planning

Requirements:
• Proven experience writing prelanders and presale pages that generated significant revenue (7-figure+ preferred)
• Strong understanding of direct response psychology and buyer behavior
• Solid background in DTC ecommerce environments
• Experience creating advertorial-style funnels and conversion-focused pages
• Ability to write both long-form and short-form high-converting copy
• Comfortable working in a data-driven, performance-focused environment
• Strong understanding of funnel structure and customer journey

Preferred Qualifications

• Experience in health, wellness, or supplement brands
• Experience working closely with media buying teams
• Experience building full presale systems, not just individual pages
• Familiarity with GA4, heatmaps, and CRO frameworks

Benefits:
• Competitive salary – based on experience and performance
• Remote flexibility – work from anywhere
• Performance-based incentives tied to results
• Opportunity to work with a high-performing ecommerce growth team