Patient Marketing Specialist

Job Purpose: The Patient Marketing Specialist is responsible for developing, executing, and evaluating strategic marketing efforts that attract and serve women who are considering abortion. This role goes beyond implementation and requires thoughtful planning, prioritization, and ongoing assessment of what marketing efforts are most effective in a changing marketplace. 

This position leads all client-facing marketing initiatives, determines where and how the organization shows up in the community, and uses data and insights to continually refine strategy. The role collaborates closely with third-party vendors, including SEO providers; local partners; and internal leadership to capture the inquiries of these abortion-minded women, strengthen patient referrals and maximize impact.  

KEY RESPONSIBILTIES  

Strategic Patient Marketing & Outreach 

Develop and lead a patient marketing strategy focused on reaching abortion-determined minded women through the most effective channels using the latest technologies available. 

Plan, implement, and evaluate marketing campaigns, using performance data to determine what is working and where adjustments are needed. 

Regularly review and analyze marketing metrics, including digital performance, referral sources, and campaign outcomes, and provide insights to leadership. 

Manage the patient-facing website, ensuring content is accurate, welcoming, user-friendly, and optimized for search engines. 

Oversee patient-focused social media platforms with a strategic approach to content, engagement, and trust-building. 

Seek out and partner with the most effective third-party marketing vendors, actively evaluating performance and making strategic recommendations to improve results. 

Create and update brochures, signage, and outreach materials aligned with marketing priorities and audience needs. 

Community Engagement (Patient-Focused) 

Strategically build and maintain relationships with schools, clinics, pregnancy test providers, and other referral partners. 

Identify and prioritize outreach opportunities that are most likely to generate patient referrals. 

Track outreach efforts, referral activity, and partner engagement to evaluate effectiveness. 

Represent the organization at community events and health fairs with a clear outreach goal and follow-up plan.                                                                                

Community Engagement 

Represent the organization at select community events, business expos, and luncheons to increase awareness and support. 

Capture photos, videos, and engagement metrics to support follow-up communications and marketing efforts. 

Event Planning, Tracking & Reporting 

Support the planning and execution of patient-focused events such as baby showers and awareness campaigns, with clear goals and outcomes. 

Collect, organize, and analyze outreach data, marketing metrics, and event results. 

Prepare clear and concise reports for leadership and board review, highlighting impact, trends, and recommendations. 

Maintain a shared marketing calendar and ensure outreach and marketing records are accurate and up to date. 

Qualifications 

A committed Christian who demonstrates a personal relationship with Jesus Christ and supports the mission and values of the organization. 

Experience in marketing, communications, or outreach, with the ability to think strategically and evaluate results. 

Strong understanding of digital marketing, social media, and content performance. 

Excellent writing, communication, and basic design skills. Experience with Canva, WordPress, or email platforms is a plus. 

Strong organizational skills with the ability to manage multiple priorities and deadlines. 

Comfortable analyzing data, tracking outcomes, and making recommendations based on performance.