Partner Marketing Specialist (USA)

About Origina
Origina is a rapidly growing global challenger technology company on a mission to stop unnecessary technology change by helping enterprises to extend, protect and enhance their software assets. We believe organisations should be free to run their systems for as long as they choose - without being pushed into costly, unwanted upgrades that don’t align with their strategy, so we step in to provide an alternative from the original vendor.

We’re scaling fast, with a clear path to €0.5 billion in the next five years, and expanding our presence across Europe, the US, and Australia. As a leading force in independent enterprise software support, we help the world’s largest organisations take back control of their technology roadmap and unlock genuine commercial freedom.

If you’re energised by growth, excited by change, and motivated to help customers challenge long-standing industry norms, this is the team to join. At Origina, you’ll be part of a bold, fast-moving global business where your impact will be felt immediately.

The Role 

The Partner Marketing Specialist plays a pivotal role in driving our go-to-market success.  In this role you will be responsible for collaborating with our partners to activate their sellers to represent our solution, and drive leads for our joint go to market mission.  You’ll work with our partners to craft joint marketing programs including joint webinars, digital demand campaigns, and content creation. You’ll partner with internal events, demand generation and content teams to effectively make these work. 

Key Responsibilities 

Partner Strategy & Planning 

Meet with Origina channel sellers to understand our partners, their needs and preferences and the value they provide.  Strategize how to best work with our partners to maximize our joint revenue opportunity.  

Work with our partner’s marketing team to jointly develop and execute marketing plans to drive awareness, engagement, and pipeline via events and digital campaigns. 

Align with partner sales and Origina’s business development teams to identify growth opportunities. 

Assess and build an MDF program for partners when the time is right.  2026 budget is €120K to be used for enablement and prospect events. 

Align with channel sales on partner productivity, coverage and other insights that can help support our coverage model decisions. 

Demand Generation 

Build and launch (leveraging Origina’s demand generation team and the partners demand capabilities) co-branded campaigns, webinars, events, and digital programs that generate qualified leads. 

Work collaboratively with the partner’s marketing team to identify, plan and execute events (with support from Origina’s events team) to  

Track and optimize campaign performance across partner channels. 

Partner Enablement 

Create toolkits, messaging frameworks, and content to support partner-led marketing efforts. 

Educate the partners’ marketing team on Origina’s value proposition  

Work with Origina channel sales team to educate the partner sellers on our joint value proposition and Origina’s specific value proposition. 

Collaboration & Communication 

Serve as the primary marketing point of contact for partners. 

Work cross-functionally with sales, product marketing, demand marketing and content teams to ensure alignment. 

Measurement & Reporting 

Define KPIs and report on partner marketing performance, ROI, and contribution to pipeline. 

About you 

5+ years of B2B marketing experience with a minimum of 2 in partner or channel marketing 

Experience building joint go-to-market plans and executing demand generation campaigns with partners (you’ll have help to build and execute the campaign, but you do have to plan it by clearly defining the target audience, key messages and key call to actions. 

Experience building, managing and executing Marketing Development Funds (MDF) for partners. 

Strong understanding of enterprise software models. 

Strong understanding of different types of partnerships; their goals and preferences and how to work effectively with them to sell our solutions. 

Experienced in collaborating across marketing, sales leadership, field sales, and partners to enhance the sales process and improve team proficiency 

Demonstrated success in launching, managing, and growing revenue for commercial software products and/or services 

Excellent verbal, written, and public speaking skills 

Strong project and time management capabilities 

Experience in the enterprise software or IT services space. 

Familiarity with partner ecosystems (ISVs, GSIs, MSPs, etc.). 

Knowledge of IBM software or third-party support models. 

What we offer 

Competitive compensation that rewards achievement 

Hybrid, flexible working model 

High-level Health, Dental, and Vision insurance 

STD and Life/AD&D cover 

22 days PTO each year with additional days earned based on your tenure 

Additional 10 Federal/Regional holidays 

Generous Maternity & Paternity leave 

4% 401k match 

$200 annual wellness benefit 

$1,000 professional development benefit 

Flexibility of working remotely from anywhere for up to 4 weeks per year 

A dedicated Volunteer Day to give back to your community and support meaningful cause 

Employee Assistance Program 

Fun and inclusive environment with regular events organized by Engagement, and Inclusion Committees 

Don't worry if you don't meet ALL the requirements, if you feel you are a great fit for this role, we would love to hear from you! At Origina, the most important ingredient for us is our culture fit and recognizing those that want to live our high-performance values of Fairness, Trust, Relationships, and Opportunities. 

Origina is an equal opportunity employer, and we’re proud of our ongoing efforts to foster inclusion in the workplace. Individuals seeking employment at Origina are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, physical or mental disability, military or veteran status, or any other characteristic protected by applicable law. 

By submitting your application, you agree that Origina may collect your personal data for recruiting, global organization planning, and related purposes. Origina's Candidate Privacy Notice explains what personal information Origina may process, where Origina may process your personal information, its purposes for processing your personal information, and the rights you can exercise over Origina’s use of your personal information.