Partner Marketing Manager

The Basics:

The APAC Partner Marketing Manager – Enterprise is responsible for developing and executing partner marketing strategies that drive measurable pipeline growth, brand awareness, and customer engagement across Asia Pacific including Japan. This role is accountable for delivering tangible business outcomes through high-impact joint campaigns, adapting global strategies for regional execution, and leveraging deep market knowledge to maximize results through co-marketing with key enterprise markets.

What you’ll do:

• Pipeline & Revenue Growth

• Deliver qualified leads and opportunities through joint partner campaigns, meeting or exceeding quarterly pipeline targets for APAC, including Japan.

• Optimize partner marketing initiatives to maximize conversion rates and revenue impact measured by co-marketing sales qualified leads and partner co-sell pipeline

• Regional Partner Campaign Leadership

• Strategically plan, launch, and optimize joint partner campaigns, events, and partner enablement programs tailored to APAC enterprise segments and buyer personas.

• Localize messaging and creative assets for APAC audiences, ensuring cultural relevance and compliance, especially for Japan.

• Lead cross-functional teams and agency partners to deliver integrated campaigns together with key partners - on time and within budget.

• Partner Relationship Management

• Build and maintain strong relationships with key enterprise partners and alliances

• Facilitate regular partner communications, enablement sessions, and feedback loops to ensure alignment and mutual success with key partners.

• Performance Analytics & Reporting

• Track, analyze, and report on partner campaign KPIs (lead volume, conversion rates, pipeline contribution, ROI) with actionable insights for continuous improvement.

• Present regular partner marketing performance updates to APAC stakeholders, highlighting progress against goals and recommendations for optimization.

• Compliance & Regulatory Alignment

• Ensure all partner marketing activities comply with company policies and enterprise regulations across APAC, with special attention to Japanese requirements.

• Market Insights & Innovation

• Monitor APAC enterprise marketing trends, competitor activity, and customer behaviors to inform partner strategy and identify new growth opportunities for co-marketing

• Test and implement innovative partner marketing tactics to improve campaign effectiveness and market penetration.

We’re looking for someone with:

• Bachelor’s degree in Marketing, Business, IT or related field

• 8-10 years’ experience in partner marketing, demand generation, or field marketing, with a proven track record of success in APAC-wide roles (at least 5 years).

• Demonstrated experience planning and executing partner campaigns in APAC

• Proven ability to deliver pipeline and revenue outcomes through joint marketing initiatives with partners

• Hands-on expertise in campaign management, event execution, and partner enablement.

• Advanced proficiency in MarTech platforms (Marketo/Eloqua, Salesforce, ABM tools).

• Strong analytical skills with experience in campaign reporting, optimization, and presenting insights to senior stakeholders.

• Ability to localize global strategies for APAC markets, including messaging and creative adaptation for Japan.

• Experience managing budgets and vendors in a regional context.

• Collaborative, proactive, and accountable, with excellent communication and stakeholder management skills.

• Knowledge of enterprise compliance and regulatory requirements in APAC

About Tanium

Tanium is the Autonomous IT company. Driven by AI and real-time endpoint intelligence, Tanium Autonomous IT empowers IT and security teams to make their organizations unstoppable.

Many of the world’s leading organizations trust Tanium’s single, unified platform for endpoint management and security to innovate faster, stay resilient and move business forward with confidence, at scale. To learn how Tanium delivers Autonomous IT for unstoppable business – visit www.tanium.com and follow us on LinkedIn and X.

On a mission. Together.

At Tanium, we are stewards of a culture that emphasizes the importance of collaboration, respect, and diversity. In our pursuit of revolutionizing the way some of the largest enterprises and governments in the world solve their most difficult IT challenges, we are strengthened by our unique perspectives and by our collective actions.

As a global organization with stakeholders around the world, it’s imperative that the diversity of our customers and communities is reflected internally in our team members. We strive to create a diverse and inclusive environment where everyone feels they have opportunities to succeed and grow because we know that only together can we do great things.

Our commitment to excellence and innovation has earned us a place on the Forbes Cloud 100 list for ten consecutive years, and we continue to be recognized worldwide as a great place to work.

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Each of our team members has 5 days set aside as volunteer time off (VTO) to contribute to the communities they live in and give back to the causes they care about most.

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