Partner Marketing Manager

Organizations everywhere struggle under the crushing costs and complexities of "solutions" that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.

There's another option. Freshworks. With a fresh vision for how the world works.

At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks' customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.

Fresh vision. Real impact. Come build it with us.

About the Role:

We are looking for a Partner Marketing Manager to drive joint go-to-market initiatives with our strategic partners. In this role, you will collaborate closely with alliances, sales, and global marketing teams to plan and execute campaigns that generate pipeline, increase brand visibility, and accelerate partner-influenced revenue.

You will be the strategic lead for marketing programs across key partner types—resellers, system integrators, technology alliances, and cloud platforms.

 

Key Responsibilities:

Partner Strategy & Planning:

• Develop and execute integrated marketing plans with key partners aligned to revenue goals and business priorities

 

• Identify opportunities for co-branded campaigns, joint events, product launches, and content marketing

 

• Collaborate with partner managers to define KPIs and engagement goals

 

Demand Generation & Campaign Execution:

• Build and manage joint campaigns: digital ads, email nurtures, webinars, solution briefs, and in-person events

 

• Track and optimize campaign performance to improve ROI

 

• Work with content, design, and digital teams to support execution

 

Co-Marketing & MDF Management:

• Manage Market Development Funds (MDF): budgeting, partner enablement, approvals, and claims

 

• Provide partners with campaign-in-a-box materials and templates to simplify execution

 

• Track partner-sourced and influenced pipeline and report results

 

Partner Enablement & Communications:

• Liaison with product marketing & enablement to promote / propagate enablement assets for partners: battle cards, case studies, decks, etc.

 

• Drive regular communication via newsletters, portals, and webinars

 

• Support onboarding of new partners with go-to-market playbooks

 

Analytics & Reporting:

• Measure and report on partner marketing performance (pipeline, leads, ROI)

 

• Share insights and best practices across regions and internal stakeholders

• 8-10 years of experience in B2B marketing, preferably with experience in partner or channel marketing

 

• Strong knowledge of co-marketing models and working with resellers, ISVs, or alliances

 

• Proficient in using tools like Salesforce, HubSpot/Marketo, Google Analytics, and Excel

 

• Exceptional project management, communication, and cross-functional collaboration skills

 

• Experience managing MDF programs is a plus

 

• Comfortable working in a fast-paced, metrics-driven environment

 

• Bachelor’s degree in Marketing, Business, or a related field (MBA is a plus)

At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.