Partner - Ecommerce Planning

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Reporting of the role

• This role reports to the E‑commerce Strat Lead.

Measures of success In 3 months

• Get a grip on client’s ecom paid media business, study benchmarks, category dynamics and retailer media plans/constructs

• Build trusted day‑to‑day relationships with client and key marketplace partners.

• Become hands‑on with monthly briefs, plan creation, approvals and SOPs.

• Review performance to identify actionable insight to improve business outcomes.

• Establish weekly performance reviews with the client and retailers; recommend optimizations.

• Set up a monthly review cadence before each campaign cycle ends to align on next month’s plan and ensure continuity.

• Start tracking monthly planned vs. actuals across KPIs and leverage category intel from retailer partners & tech/tools for insights.

In 6 months

• Co-develop with HUL & Operationalize the annual planning strategy and governance for your accounts.

• Colaborate with Central media buyers to Negotiate and lock BAU, Event and sponsorship packages; align on monthly success metrics.

• Streamline RO/lotting and workflows with platforms to ensure on‑time launch (by Day 1 of the month).

• Build robust weekly and monthly review decks with platform and competition insights; institutionalize pacing discussions.

• Collaborate with cross‑functional stakeholders to contribute to unit goals.

In 12 months

• Establish best‑in‑class processes for planning, implementation, investment governance and post‑campaign learning.

• Serve as the go‑to for retail media planning excellence; consistently deliver measurable business impact.

Responsibilities of the role Planning scope and cadence

• Understand monthly media plan briefs, budgets and goals from the client; translate and cascade to retailers.

• Create/review marketplace media plans; iterate changes and secure client approvals.

• Define monthly measurement metrics (traffic, share of voice, sales/ROAS, awareness, client‑defined TOT).

• Review weekly performance and recommend optimizations to retailers; share and discuss results with the client.

• Set up monthly reviews prior to cycle end to ensure continuity into the next campaign.

• Build weekly/monthly performance decks with campaign learnings, platform intelligence and competition/category insights.

• Track planned vs. delivered inventory and KPIs; maintain pacing trackers and exception flags.

• Leverage tech/tools and marketplace consoles to generate actionable insights.

Business goals and budgeting

• Align on monthly goals/briefs with the client and marketplaces.

• Address queries on the Goal/brief and confirm monthly budgets.

Plan evaluation and sponsorships

• Discuss and negotiate plans/ideas with marketplaces (BAU units + Events / sponsorships in collaboration with Media Buyers).

• Align and secure approval on the final plan and RO lot values (including tranche planning).

Operations

• Ensure RO lots are created and uploaded to platforms (follow established process used for Search ROs).

• Coordinate creative sharing with platforms; validate specs, formats and timelines.

Campaign management

• Ensure campaigns go live by the first day of each month; monitor launch readiness.

• Lead weekly interim reporting and catch‑ups; manage pacing and budget utilization.

Post‑campaign reporting

• Secure monthly access to reports from marketplaces; reconcile delivery and outcomes.

• Deliver completion reports (post vs. pre), covering BAU assets and event assets.

• Provide competition/category benchmarks and insights; feed learnings into the next plan.

Miscellaneous

• Align on BMI/category‑wise budgeting at the start/end of each quarter; manage quarterly add‑ons as required.

What you will need

• A Minimum of 6 years in eCom media planning/buying with deep hands‑on experience in retail media across marketplaces (Amazon, Flipkart, Myntra, etc.).

• Strong understanding of Display ad inventory - BAU units, sponsorships, inventory constructs and delivery mechanics on retailer platforms.

• First‑class negotiation skills; ability to construct strategies that meet client objectives and secure value.

• Advanced analytical capability; proficiency with marketplace consoles, Excel/Sheets; familiarity with tools like 1DS and BI dashboards.

• Proven client management and stakeholder communication skills; excellent presentation and deck‑building capability.

• Experience setting SOPs (pacing governance and post‑campaign learning loops).

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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