Paid Social Manager, Campaign Operations (all genders)

The role

We’re looking for a motivated and hands-on Paid Social Manager to help drive growth across a portfolio of assigned markets and brands. Reporting to the Paid Social Lead of Campaign Operations, you’ll be responsible for executing and optimizing paid social campaigns to hit acquisition and efficiency goals, with a strong focus on day-to-day performance management and continuous improvement.

In this role, you’ll work across platforms like Meta, TikTok, and Snap, turning insights into actions that improve results. You’ll collaborate closely with local marketing, creative, and analytics teams to ensure campaigns are well planned, well executed, and consistently optimized.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What you’ll do

• Hands-on campaign execution & optimization: Build, launch, and optimize paid social campaigns across Meta, TikTok, Snap (and additional platforms as needed), following best practices in structure, pacing, bidding, and budget allocation.

• Performance management & reporting: Monitor performance daily/weekly, manage budgets responsibly, and share regular updates and insights on what’s working, what’s not, and what to do next.

• Market & brand delivery: Support performance outcomes for your assigned markets/brands by executing plans effectively and proactively identifying optimization opportunities to reach targets.

• Operational excellence: Contribute to improving processes, QA standards, and tool usage to make paid social execution more efficient, scalable, and consistent.

• Cross-functional collaboration: Partner closely with local marketing, creative, and paid social workstream leads to align campaigns, share insights, and coordinate execution across the full funnel.

• Broader initiatives: Support team projects such as automation improvements, testing roadmaps, or cross-channel learning agendas.

What you’ll bring

• A strong academic background in Marketing, Business, Analytics, or a related field

• 3–5+ years of experience in performance marketing, with hands-on experience driving results in paid social across Meta, TikTok, Snap (experience with Smartly is a strong plus)

• Solid understanding of performance metrics and optimization levers (e.g., CAC/CPA, ROAS, CVR, CTR, CPM) and comfort working with data to make decisions

• Strong organizational skills and attention to detail, with the ability to manage multiple campaigns and priorities in a fast-paced environment

• Collaborative mindset and strong communication skills, able to work effectively with cross-functional partners and share clear performance updates

• A proactive, accountable self-starter who takes ownership of execution quality and continuously looks for ways to improve performance

What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.

• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.

• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.

• Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.

• Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.