Paid Social Ad Builder for an E-commerce company (US-Based/Remote)

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

Our Client is a fast-growing e-commerce brand focused on delivering high-performance hydration products to consumers who prioritize wellness, performance, and convenience.

Role Overview:
We are looking for a Paid Social Ad Builder who will be responsible for the execution and operational management of paid social campaigns across Meta, TikTok, and AppLovin.

This role is execution-focused rather than strategy-driven. You will support media buying leads by launching campaigns, maintaining campaign structure, ensuring accurate tracking, and keeping creative and reporting systems organized. You will also help support the growth of our TikTok Shop initiatives.

Key Responsibilities:

• Build and launch performance marketing campaigns across Meta, TikTok, and AppLovin.
• Ensure all campaigns follow established naming conventions and account structure.
• Implement campaign setups including CBO, ABO, audience targeting, and ad variations.

• QA creative assets to ensure they meet brand guidelines and platform requirements.
• Maintain organized libraries of creative assets and performance insights.
• Track creative performance and maintain an internal swipe file of top-performing ads.

• Implement and verify tracking setups including pixels, events, and UTMs across platforms.
• Ensure campaigns are properly configured for accurate attribution and reporting.
• Flag tracking issues before campaigns go live.

• Track key paid social metrics including creative hit rate and campaign performance.
• Prepare weekly performance updates ahead of growth team meetings.
• Identify patterns among top-performing creatives, products, and creators.

• Monitor TikTok Shop reviews and flag negative feedback to internal teams.
• Track key TikTok Shop metrics including GMV, orders, conversion rate, and AOV.
• Support campaign execution and creative launches related to TikTok Shop growth.
• Recommend tactical optimizations to media buying leads.

• Support audience testing, ad copy testing, and creative testing initiatives.
• Conduct landing page audits and assist with A/B testing opportunities.

Requirements:
• 1–3 years of hands-on experience managing campaigns in Meta Ads Manager
• Familiarity with CBO, ABO, custom audiences, lookalike audiences, and pixel events
• Experience launching and managing paid social campaigns
• Strong written English communication skills
• Strong attention to detail and organizational skills

• Experience working with U.S.-based ecommerce or DTC brands.
• Exposure to campaigns on TikTok and AppLovin is a plus

Benefits:
• Competitive salary in the US.
• Fully remote work environment with flexible scheduling