Paid Search Marketing Manager

Change the way the world travels

Join the GetYourGuide journey to connect people with unforgettable travel experiences around the world. Millions look to us for unique activities they can trust, and it’s all powered by our commitment to make every single journey extraordinary - including yours.

Ready to unlock your potential with a community of fellow explorers? Find your next role at our Berlin HQ or one of our local offices around the globe, from New York to Bangkok. Head to getyourguide.careers to take the first step.

Team mission

GetYourGuide is revolutionising the tours and activities space, fundamentally changing how people discover and book activities at their destination. Innovative and effective Performance Marketing is the driving force of our success. We take a data-driven approach to connect customers’ intent with the right inventory in our marketplace. We believe in building scalable channels by working in cross-functional teams (Product, Engineering, Data Science, Content, Design) to build the best marketing automation in the industry. We are looking for an outstanding Paid Search Marketing Manager to join our Berlin HQ. Be a part of one of Berlin’s most innovative and cutting-edge Performance Marketing teams and gain exposure to a large-scale, highly automated marketing engine.

Your mission

• Conduct comprehensive data analysis to identify trends and patterns, and formulate hypotheses to improve our content and coverage structure.

• Understand how to create the perfect ads, keywords, and landing page combination for millions of users around the world.

• Improve content and coverage LLMs based models and explore new and different ways challenge the status quo with data scientists and engineers.

• Design and execute experiments to measure the impact of models fine tunings and business tactics.

• Create and deliver analysis, providing meaningful and measurable evaluations of performance and experiment results through compelling storytelling.

• Generate regular reports and performance dashboards using platforms such as Databricks or Looker to provide insights and enable data-driven decision-making.

• Identify opportunities for process automation and optimisation to streamline workflows.

• Foster close collaboration with internal and external stakeholders, including tech, data science, and other business units, to optimise current processes and models, explore new opportunities, and maximise the efficiency of the paid search channel.

Your toolkit

• 1-2 years of experience in performance advertising or similar analytical role.

• Completed a degree in economics/marketing, statistics, or a similar quantitative discipline.

• Working experience with larger data sets. You have previously worked with Looker, Tableau, Power BI, or a similar tool in your day-to-day work. You love working with lots of data.

• Good understanding of key marketing KPIs (CPA/CAC, CTR, CVR, etc.)

• Should be able to ask the right questions, and effectively interpret and act on what it’s telling you and what it’s not telling you.

• You want to work in a fast-paced environment, balance multiple priorities and use your own initiative.

• Clear communicator with excellent command of written and spoken English.

How we’ll make your career journey extraordinary

• Annual personal growth budget and mentorship programs for continuous learning and development

• Work from anywhere in the world for 30 days per year

• A hybrid working approach with three days of in office collaboration (Mon, Tue, Thur) and two days of optional at home focus time.

• Opportunities to collaborate and socialize with team members through quarterly team events and yearly company-wide events

• Monthly transportation and fitness budget

• Discounts for you, your friends, and family on GetYourGuide activities

• Language reimbursement program

• Health and wellness benefits

And more…

How to apply

Submit your CV/resume in English using the form below. For tips and insights into our hiring process and culture, check out ‘how we hire’ and ‘life at GetYourGuide’. If you have any further questions, please don’t hesitate to get in touch at [email protected].

We’re an equal opportunities employer

Our commitment is that every qualified person will be evaluated according to their skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with your application.

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