Paid Search Executive

379 - Paid Search Executive - MM&D

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

We are the EssenceMediacom Paid search & biddable team, consisting of approx. 60 people, working on a mix of blue-chip clients including: TCCC, Sony PlayStation, Mastercard and adidas.

We are looking for a driven and enthusiastic individual to join EssenceMediacom Worldwide as a Paid Search Executive to join the adidas Paid Search team based in London.

The successful candidate will be able to develop their career with EssenceMediacom as they will be enabled to continually improve and expand on their paid search skills, with growth opportunities both upwards and sideways. The candidate will also have the opportunity to work across a diverse client base and help to shape and inform client strategy.

Accountabilities include:

• Working with the Senior Executive or Account Manager to identify new opportunities for campaigns.

• Assisting in the creation of monthly client reviews - providing insights on campaign performance.

• Demonstrating confidence and clarity in communicating with the team, clients and media owners

• Developing knowledge and understanding of other EssenceMediacom departments/services

• Maintaining strong working relationships with other relevant EssenceMediacom departments

• Identify new initiatives and opportunities on client accounts, for example, the testing of new platforms or new technologies for campaign improvements

• Improve knowledge of client business to ensure greater appreciation of delivery in the overall mix

• Gain and develop experience in other media, such as wider biddable media

• Learn the basics of client account servicing and best practices in managing results to meet client KPIs

• Take commercial responsibility for campaign budgetary management including bookings and billing

• Organise budget caps to ensure agreed budgets are not exceeded.

• Ensure all media spends are entered into booking systems in a timely fashion.

• Be responsible for the technical set up of Paid Search campaigns

• Be responsible for implementing campaigns into providers and/ or technology interfaces for buying

• Be responsible for accurate daily, weekly and monthly reporting and commentary.

• The appropriate use of tools to drive accountability, operational efficiencies and actionable business insights; with the scoping of costs and agreed client outputs.

• Act responsibly and professionally at all times, representing the team, department and company.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinaryby Leading Collectively to Inspire transformational Creativity.

• Create an Openenvironment by Balancing People and Client Experiences by Cultivating Trust.

• Lead Optimisticallyby Championing Growth and Development to Mobilize the Enterprise.

• Have a basic understanding of the role of Paid Search in the digital mix

• Basic understanding of digital and digital media

• Highly organised and analytical

• Team player & winning can-do attitude

• Confident presenter

• Demonstrate a good competency of using Microsoft Excel, Word and PowerPoint.

• Be administratively competent

• Strong attention to detail

• Effective and efficient working style

• Technical yet service industry suited with the potential to develop into client leadership and staff management roles

• Able to communicate effectively with stakeholders

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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