Paid & Organic Search Manager - APJ

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About the Team

At Workday, we help the world’s largest organizations adapt to what’s next by bringing finance, HR, and planning into a single enterprise cloud. We work hard, and we’re serious about what we do. But we like to have fun, too. We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work.

The Digital Channels team at Workday leads organic search & paid media planning and investments across global markets targeted toward C-level decision makers. Our team collaborates closely with internal business leads and external agency partners to drive awareness and leads responsibly. We are a group of cross-channel specialists, committed to a balance of discipline and innovation to drive growth for the company.

About the Role

Our Workday Channel Activation team is looking for a Paid & Organic Search Manager to help drive integrated Search efforts in the APJ region. We are seeking a Search Marketing professional who is both strategic and tactical, makes metrics-based decisions, and is passionate about performance marketing across SEM, SEO, and the evolving landscape of Answer Engines (AEO) and Generative AI Outputs (GEO).

This position reports to the Global Search Lead.

Responsibilities

Integrated Search & Collaboration (SEM & SEO)

• Develop and execute integrated paid and organic search strategies aligned with Workday's business objectives in APJ.

• Collaborate effectively with various marketing teams, stakeholders, and agency partners to build and execute custom programs to achieve APJ targets.

• Regularly develop campaign performance reports and presentations with clear data storytelling, highlighting key results, insights, and next steps to non-media centric business leaders.

• Stay up to date on industry trends, algorithm changes, and new technologies, applying the latest best practices in both paid and organic search marketing.

Paid Search Management (SEM)

• Manage the allocation and optimization of Paid Search budgets to maximize pipeline targets for the region.

• Oversee budget & bid management, audience segmentation, and optimization of campaign structures across major platforms (Google, Naver, Yahoo Japan).

• Collaborate with our agency partner on setting up, monitoring, and optimizing ad campaigns, keywords, and ad copy for performance, adopting industry best practices.

• Drive the evolution of advanced paid search practices like Performance Max, microconversion bidding, and dynamic search ads.

• Launch new and scale existing paid search programs to support new business priorities and messaging.

Organic Search Management (SEO)

• Oversee market-specific keyword research and competitor analysis for organic search opportunities.

• Optimize localized content to address regional intent and improve organic visibility in search engines like Google, Naver, and Yahoo Japan.

• Assist in conducting technical SEO audits to identify and help resolve website issues that hinder search performance.

• Support English-speaking markets in APJ as well as in-language Japanese, Korean, Thai, and Mandarin.

• Pioneer optimization strategies for the evolving search landscape, including Answer Engine Optimization (AEO), conversational search, and Generative Engine Optimization (GEO) to ensure visibility in AI Overviews, LLMs, and regional chatbots.

To succeed in this role you should be someone others might describe as:

• A critical and data oriented thinker, curious, and a problem-solver who takes initiative

• Results oriented, creative, resourceful, detail oriented, and highly organized

• Fun, ethical, and a passionate team player who has a sense of humor

• Possessing excellent verbal, written and presentation skills

• Possessing content writing and editing skills

About You

Basic Qualifications:

• 5+ years of experience in both SEO and SEM, with a proven track record of success in developing and executing integrated search campaigns.

• Deep understanding of search engine algorithms, ranking factors, best practices, and the structure of paid advertising platforms.

• Proficiency in analyzing web analytics in tools such as Adobe Analytics, Google Analytics, Google Search Console, and relevant ad platform dashboards.

• Strong MS Excel skills (vlookups, pivot tables, data analysis).

• Comfortable speaking about and understanding the impact of core metrics such as CTR, CPC, CPL, MQL, and ROI.

• Strong data storytelling skills to translate complex search metrics into actionable business insights.

Other Qualifications:

• Self-starter with strong attention to detail and organizational skills.

• Proven ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment.

• Experience using Google Ads Editor, Microsoft Advertising Editor, and familiarity with Naver and Yahoo Japan ad platforms.

• Experience with enterprise SEO research & management tools (e.g., Conductor, BrightEdge, SEMrush, Ahrefs).

• Experience working in the B2B SaaS vertical (preferred).

• Experience managing agency or vendor relationships (preferred).

Our Approach to Flexible Work
 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

At Workday, we are committed to providing an accessible and inclusive hiring experience where all candidates can fully demonstrate their skills. If you require assistance or an accommodation at any point, please email [email protected].

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