Paid Media Strategist

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

We are seeking a strategic and collaborative Paid Media & Acquisition Strategist to drive revenue-based outcomes through high-impact media strategies aligned to our business priorities. This role will serve as a key partner across Marketing, Sales, Product, Finance, and Analytics teams to ensure cohesive planning, execution, and performance measurement of paid media campaigns. You will be responsible for building data-driven acquisition strategies, aligning messaging and content to customer journeys, and ensuring precision in audience targeting, market selection, budgeting, and forecasting.

Key Responsibilities:

• Lead end-to-end acquisition strategy across digital channels (e.g., search, social, display, video, native) to acquire new customers and drive revenue.

• Collaborate cross-functionally with content, product marketing, analytics, sales, and regional teams to align campaign execution with customer journey stages and business goals.

• Develop audience strategies leveraging first- and third-party data, behavioral insights, and market segmentation.

• Create and manage forecasting and budget models to ensure efficient investment and scalable growth.

• Monitor and optimize campaigns in real time, using data to inform decisions and ensure ROI targets are met.

• Translate business priorities into actionable media plans and performance KPIs.

• Build testing roadmaps to validate creative, messaging, and targeting hypotheses.

• Stay current on industry trends and emerging technologies to maintain a competitive edge.

Qualifications:

• 5+ years of experience in digital marketing with a focus on paid media acquisition.

• Proven track record of driving revenue and business outcomes through paid media.

• Deep understanding of customer journey mapping, audience targeting, and performance analytics.

• Proficiency with media platforms (e.g., Google Ads, Meta, LinkedIn, DSPs) and marketing analytics tools.

• Strong cross-functional collaboration and communication skills.

• Experience managing budgets and developing accurate forecasts.

• Strategic mindset with hands-on ability to execute and optimize campaigns.

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.

At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.

The typical base salary range for this position is $75,000 - $113,500 annually. 

The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.