Paid Media Specialist (VB04142026)

About Us 

Buddle was founded to address the growing demand for reliable and efficient staffing solutions across diverse industries globally. Our mission is to seamlessly connect businesses with skilled professionals, fostering long-term partnerships that benefit both parties. At Buddle, we prioritise trust, value, and sustainability in every staffing solution we provide.

About the Role

As a Paid Media Specialist (Meta Ads), you will act as the execution engine behind our paid social channel across multiple high-volume, design-led brands.

This is a hands-on, platform-focused role where you will be responsible for building, launching, and maintaining Meta ad campaigns with a high level of precision and consistency. You will work closely with the Senior Marketing Manager and Head of Performance Marketing, translating fully briefed creative assets into clean, structured, and correctly configured campaigns.

This role is best suited for someone who thrives in execution-focused work, values accuracy, and is confident operating inside Meta Ads Manager on a daily basis.

Key Responsibilities
Campaign Building

Build campaigns, ad sets, and ads using fully briefed creative assets

Configure all campaign elements accurately, including objectives, audiences, placements, budgets, schedules, and tracking

Use AI tools to generate on-brand ad copy (headlines, descriptions, and CTAs)

Apply strict naming conventions consistently across all accounts and funnel stages (TOFU, MOFU, BOFU)

Publish campaigns and confirm successful launch with the Senior Marketing Manager

Identify and flag any asset specification issues, disapprovals, or delivery concerns immediately

Ensure all builds are accurate and require no rework

Budget Adjustments & Campaign Maintenance

Execute budget changes, reallocations, and optimizations as directed by the Head of Performance Marketing

Pause, activate, and duplicate campaigns, ad sets, or ads as instructed

Implement adjustments to placements, schedules, or audiences when required

Monitor campaign delivery and flag any irregularities such as spend drops, disapprovals, or account-level alerts

Platform Hygiene & Quality Assurance

Perform daily account health checks across all ad accounts

Maintain clean and structured campaign architecture (no duplication, misconfigurations, or orphaned assets)

Ensure pixel tracking and UTM parameters are correctly implemented on all campaigns

Enforce strict naming conventions across all builds

Provide regular updates or summaries to the Senior Marketing Manager via Slack 

Other Responsibilities

Complete additional tasks and platform-related requests as assigned

Maintain accuracy and attention to detail across all campaign builds and updates

Communicate proactively when issues, blockers, or uncertainties arise

Contribute to maintaining a structured, efficient, and high-performing ad account environment

About You

Minimum of 3 years’ hands-on experience using Meta Ads Manager on a daily basis

Strong experience managing multiple ad accounts or brands simultaneously

Deep understanding of campaign setup, including objectives, audiences, placements, and budget optimisation

Highly detail-oriented with a strong focus on accuracy, naming conventions, and tracking setup

Able to execute quickly while maintaining a high standard of work

Comfortable working as an execution-focused team member, following clear direction

Strong communication skills with the ability to raise issues and ask clarifying questions when needed

Experience in e-commerce or home, renovation, or lifestyle brands is an advantage

Finer Details

Schedule: Part-time (1 day per week / 8 hours)

Start Date: TBD