Paid Media Specialist

Huzzle

South Africa Remote permanent

Posted: February 11, 2026

Job Description

About Huzzle

At Huzzle, we connect exceptional talents with top opportunities at leading companies across the UK, US, Canada, Europe, and Australia. Our clients include startups, digital agencies, and tech platforms in industries. Unlike an outsourcing agency, we place you directly with a client where you’re hired in-house as a valued member of their team.

Role Type: Full-time

Engagement: Independent Contractor

Job Summary

We’re looking for a Paid Media Specialist with deep expertise in video marketing funnels and retargeting infrastructure to set up scalable, performance-driven campaigns. You’ll build the audience strategy, tracking stack, campaign structure, and creative briefs needed to drive awareness, engagement, and conversion—while collaborating with both an existing ad agency and the client’s internal video team.

Key Responsibilities

• Build and structure full-funnel video campaigns across YouTube Ads and Meta (Facebook/Instagram) Ads

• Implement and validate tracking infrastructure: Google Ads tags, Meta Pixel, GoHighLevel integration, UTM frameworks
• Develop audience segments for retargeting across platforms: video viewers, site visitors, form abandoners, converters
• Set up campaigns across TOFU, MOFU, and BOFU stages
• Create brief but detailed video content guidelines (by funnel stage and platform) for the in-house production team
• Deliver a documented campaign structure including naming conventions, retargeting logic, and tagging systems
• Support in configuring GoHighLevel automations for lead routing, tagging, and conversion flows
• Assist in post-lead form redirection flows and content delivery (videos, next steps, trust-building content)

Requirements:
• 3+ years of experience running YouTube Ads and Meta Ads with a full-funnel approach

• Hands-on knowledge of Google Ads, Meta Pixel, and GoHighLevel
• Strong understanding of video ad strategy, creative planning, and conversion tracking
• Demonstrated ability to build audience segmentation, exclusion lists, and remarketing flows
• Prior experience with local service businesses or the home services industry (e.g. HVAC, plumbing, roofing) is highly preferred
• Comfortable collaborating with existing ad agencies and working within their ad accounts

Benefits:
💻 Fully Remote: Work from anywhere with international teams

🤝 Peer Community: Connect with high-performing professionals in our network

🧭 Ongoing Support: Receive guidance from Huzzle before and after placement

💰 Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that fit your goals

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