Paid Media Specialist

About Assistantly

Assistantly places elite Unicorns into high-performing client environments where expectations are clear, the bar is high, and the support is real.

Our Paid Media Specialists are embedded directly with growth-stage businesses and leadership teams who need technically strong, independent operators. You’ll have ongoing coaching, clear standards, and a dedicated Success Manager behind you so you can focus on doing excellent work and growing in the role.

This is not freelance or short-term work. It’s a dedicated, full-time role designed for meaningful impact, stability, and professional growth.

About the Role

This role supports the Founder & CEO for cat-obsessed consumers, where growth is driven by performance marketing, rapid creative iteration, and disciplined testing. Meta advertising is a core growth lever, and this role directly owns outcomes tied to subscription growth and revenue efficiency.

You’ll run paid media end-to-end—making decisions, testing aggressively, and translating performance data into clear creative and funnel direction with minimal oversight. The client delegates ownership, not tasks, and values speed, clarity, and follow-through over handholding.

Requirements:
• Manage Meta Ads (Facebook/Instagram) daily, including budget allocation, targeting decisions, campaign launches and pauses, and performance monitoring to maximize ROAS and drive subscription growth.
• Lead structured A/B testing across hooks, messaging, formats, voiceovers, and offers, with clear hypotheses and documented learnings.
• Create ad creatives during rapid testing cycles, including static ads and simple motion or short-form video using tools like Canva or CapCut
• Analyze performance data to identify audience behavior patterns, creative fatigue, and funnel drop-off points
• Translate performance insights into actionable creative briefs and clear direction for future content production
• Identify landing page constraints impacting results and proactively build or optimize campaign-specific landing pages to improve conversion rates.
• Deliver clear, concise performance reporting with key metrics, trends, learnings, and strategic recommendations.
• Stay immersed in cat culture, viral trends, and community conversations to inform targeting, messaging, and creative angles.
• Proactively test new campaign structures and optimization tactics, seeking alignment before major pivots while operating independently day to day.

Non-Negotiables

• 3+ years of paid media experience managing Meta Ads (Facebook/Instagram) for DTC or ecommerce brands with proven ROAS improvement.
• Demonstrated ability to lead A/B testing initiatives and translate performance data into clear creative and strategic direction.
• Hands-on experience creating or optimizing landing pages to improve funnel conversion rates.
• Genuine passion for cat culture and deep understanding of the cat-obsessed consumer mindset.
• Strong written and verbal English communication skills.
• Detail-oriented, independent operator who requires minimal handholding.
• Experience working with Meta Ads Manager, Meta Analytics, and Google Analytics.
• Comfortable communicating performance insights via Slack and email.

Benefits:
• Competitive salary
• Paid US holidays
• Paid wellness days
• Health & wellness allowance
• Monthly profit sharing
• AI, Operations, and Leadership upskilling
• Dedicated Success Manager and long-term placement support