Paid Media Specialist - 12 Months FTC

At McLaren Racing, we’re not just here to try to take the chequered flag. We’re here to excite our fans, inspire our people and deliver for our partners. And we’re also committed to evolving our sport, our industry, and our technology, too.

Purpose of the role:

The purpose of this role is to lead the planning, execution, and optimisation of paid media activity across McLaren’s digital ecosystem. You will be responsible for shaping full-funnel paid media strategies, managing campaign delivery across social, search, and digital channels, and ensuring our launches throughout the year are supported by best-in-class media execution.

We’re looking for a hands-on media generalist with deep experience in paid social, paid search, SEO, and digital planning. You will bring technical expertise, platform knowledge, and strong analytical capabilities, while also thriving in cross-functional environments. You will play a key role in driving performance marketing at McLaren - from owning the campaign set-up to optimisation, reporting, and driving the team to continuous improvement.

Role dimension

This role will report to the Head Of, Digital Marketing and be a part of McLaren Racing’s wider digital team, working in close collaboration with our social media, content and digital marketing teams.

This role provides hybrid working but requires you to be at the McLaren Technology Centre (Woking, UK) at least three days per week. McLaren operates in a fast-paced, high-performance environment, and the nature of racing on weekends and working in social media means regularly working during unsocial hours and may require occasional travel.

Principal Accountabilities

• Lead end-to-end paid media planning across Meta, TikTok, Google, YouTube, and emerging digital channels.

• Execute campaigns directly within platform tools—Meta Ads Manager, TikTok For Business, Google Ads, Google Analytics, and other relevant platforms.

• Manage full campaign lifecycle including briefing, set-up, optimisation, pacing, targeting, creative implementation, and performance management.

• Optimise budget allocation across channels to maximise ROI and meet campaign KPIs.

• Develop annual and campaign-based media plans that support launches, brand moments, and commercial priorities.

• Work closely with the content and social teams to guide creative development, ensuring assets follow platform best practice and performance insights.

• Own media performance reporting—pulling data, analysing results, and providing insights that inform future planning.

• Support SEO activity by collaborating with content and web teams on technical improvements, keyword strategy, and

• performance analysis.

• Maintain an up-to-date understanding of platform innovations, digital trends, and evolving targeting capabilities.

• Manage relationships with platform reps and external partners, ensuring McLaren leverages best practice, betas, and optimisation opportunities.

• Collaborate with internal stakeholders to align paid media activity with broader marketing plans and communication strategies.

• Ensure best-in-class workflows, documentation, tracking, and QA processes are implemented for all paid campaigns.