Paid Media Manager (Paid Social/Search)
Brand Knew
Posted: September 29, 2017
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Job Description
We're searching for an experienced, entrepreneurial-minded media buyer to strategize and implement digital buys across our client slate. The successful candidate must demonstrate a proven track record of managing paid social campaigns across Facebook, Instagram, Snapchat and Twitter Ads, and search campaigns on Google AdWords and Microsoft Bing focused on CPA & ROI. This role calls for a savvy marketer who can take creative ad ideas from conception to fruition and scale appropriate budgets across platforms. This person must be able to manage multiple projects in a fast-paced and dynamic environment, must be wildly creative, and must display “out of the box” thinking.
NOTE: Applications that are not fully and properly filled out will not be considered.
Responsibilities::
• Work hand-in-hand with our marketing teams in developing strategies for existing and prospective clients
• Implement Facebook, Instagram, Snapchat, Google AdWords, and Twitter advertising campaigns
• Market-research new product solutions to assist in our overall methodology and approach
• Manage retargeting campaigns and efforts
• Work alongside our creative team to optimize and test new ad creative and landing pages
• Optimize campaign, audience, creative, budgets, and bids across multiple channels to target ROI/Performance goals
• Work with creative, marketing, and sales team to build and test campaign ideas
• Provide reports and updates as needed per client requirements
• Monitor buying strategies and keep abreast of industry trends
Requirements::
• 3+ years of experience in launching Facebook, Instagram, Twitter, and AdWords campaigns
• Experience in testing and optimizing ad creative and re-targeting campaigns
• Experience setting up A/B split tests and Multi-Variant testing
• Experience with analytics tools and reporting off of each platform
• Experience working with developers to set up Google Analytics events and pixels across platforms to properly fire
• Strong communication, oral and written skills
• Strong creative skills
• You should have high attention to detail, be composed under pressure, and be cooperative, adaptable and willing to take on new projects
• Self-motivated; can learn quickly and work independently
• Extremely organized, systematic, and able to identify and address issues
• Punctual, can meet deadlines in a timely manner
• Have an analytical and data-driven mindset
Perks::
• Significant opportunity for growth in the company
• Work alongside an incredible slate of clients and team members
• Fun, creative and collaborative company culture
• Unlimited Stumptown cold brew
• Hybrid & Remote work options
Compensation: :
• Commensurate with experience, salary range ($72k-$90k)
• Longterm disability insurance
• Health care offering, including dental and vision
• At the 1 year mark: 401k