Paid Media Manager

Responsibilities: 

Ensure product data feeds are optimised and structured correctly for all online channels, including Google Shopping and Meta dynamic product ad campaigns 

Manage, monitor and analyse data feeds to improve product visibility and increase ROI 

Identify areas for optimisation and provide insights to improve the performance of the campaigns 

Work with the marketing team to optimise product titles, descriptions, images, and other attributes for maximum effectiveness 

Stay up-to-date with the latest trends, technologies, and best practices in product feed optimisation 

Work closely with the PPC team to ensure that campaigns are running smoothly and hitting performance targets 

Conduct regular audits and checks to ensure data accuracy and compliance with the platform's policies and guidelines 

Collaborate with the development team to troubleshoot technical issues and improve the overall performance of the product feed 

Requirements: 

Strong interest in e-commerce and paid media 

Ability to work independently and collaboratively as part of a team 

Strong analytical skills and attention to detail 

Proficient in Microsoft Excel and data analysis tools 

Excellent communication skills, both written and verbal 

Ability to work in a fast-paced, dynamic environment 

Bachelor's degree in Marketing, Business, or a related field is preferred but not required