Paid Media Manager (Freelance - Part-time, 3 days/week)

Paid Media Manager (Freelance - Part-time, 3 days/week)

Duration: Freelance

Location: Remote / Hybrid offices available in London / Manchester / Macclesfield

About Inizio Evoke

At Inizio Evoke, we put the soul into science, use empathy as our measure of excellence and commit to only brave action – because health deserves so much more.

Our health first, sector second approach covers the full spectrum of marketing and communications, using insight-driven creativity to inspire meaningful behaviour change across multiple channels and audiences.

We believe everyone has a purpose at Inizio Evoke, and it’s everyone’s role to Make Health More Human™.

Position overview

The Paid Media Manager will support the planning, execution, optimisation, and reporting of paid media programmes for clients. This role combines hands-on channel delivery with the ability to contribute to paid media strategy where appropriate, working in close partnership with Client Service and cross-functional teams.

This role requires a self-starter who can manage priorities independently, anticipate issues, and maintain delivery standards with limited oversight. This is a part-time / 3 days per week role.

Key responsibilities

• Manage and optimise campaigns across paid social (Meta, LinkedIn) and Google Ads (Search and Display), as well as Amazon and Spotify ensuring performance and budget pacing remain on track

• Contribute to paid media strategy and channel recommendations, including audience approach, channel mix, measurement considerations, and learning agendas

• Develop media plans and campaign structures aligned to client objectives and wider omnichannel activity

• Monitor KPIs and performance trends, identifying optimisation actions and communicating implications clearly

• Provide timely performance updates, reporting, and commentary tailored to client needs (weekly/quarterly as required)

• Maintain strong execution standards, including campaign QA, platform setup checks, and tracking hygiene in partnership with relevant teams

• Support new business activity by contributing to paid media strategy, campaign architecture, and performance insights

• Collaborate with internal teams (e.g., Client Service, Strategy, Creative, Operations) to ensure integrated delivery

Skills and experience

• Demonstrated experience managing paid social campaigns (Meta, LinkedIn), including optimisation against defined KPIs

• Working knowledge of Google Ads (Search and Display)

• Strong analytical capability, with confidence interpreting platform data and producing clear insights (Excel/Google Sheets)

• Confident client-facing communication, including presenting recommendations and performance narratives

• Strong organisational skills and attention to detail

Don't meet every job requirement? That's okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others.