Paid Media Lead

As the Paid Media Lead at H&M, you lead full‑funnel media planning and execution by aligning global and local paid‑media activities with commercial goals, optimizing performance, and driving strong results across channels. You manage agency collaboration, oversee media budget follow‑up, and ensure high‑quality execution through continuous reviews, performance tracking, and cross‑functional coordination.

WHAT YOU'LL DO

Media Strategy & Planning

• Lead the formulation of full‑funnel (global and local paid media channels) media plans for activities along the marketing calendar in accordance with set QCP process together with local agency teams, including budget per campaign/channel/week
• Align media plan and continuous updates with commercial plan

Media Activation, Optimization & Performance

• Lead the activation and ongoing performance follow‑up of local paid media channels
• Collaborate with Global Media Optimization Lead on media optimization of global media channels
• Lead full‑funnel media Monthly and Quarterly Reviews in Sales Market
• Drive and follow up on paid media budget investments and results for the sales market

Agency Management & Governance

• Conduct onboarding and regular performance reviews for local agencies based on global framework
• Responsible for the overall tactics and execution of local channel activation in collaboration with the media agency and global media teams

WHO YOU ARE

You have a background in marketing, communications, or business, with strong paid‑media expertise, analytical ability, and stakeholder‑management skills. You bring years of experience in digital or performance marketing, proven success managing media budgets and ROI‑driven campaigns, and solid experience collaborating with agencies.

• 5–7 years’ experience in digital marketing, with strong focus on performance channels
• Proven track record in managing large media budgets and driving ROI‑focused campaigns
• Experience managing agency partners
• Strong paid media expertise across channels and the full funnel 
• Analytical and data‑driven mindset

Strong stakeholder management and collaboration skills
• Commercial mindset with focus on ROI and performance
• Degree in Marketing, Comms., Business or related field

WHO WE ARE​ 

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​ 

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​ 

WHY YOU’LL LOVE WORKING HERE ​ 

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​ 

All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here. 

JOIN US​ 

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.​

If you feel your experience, skills and ambitions are right for this role, apply by sending your application through the career site as soon as possible but no later than 25th May, 2026. 

This is a full-time permanent position and it is based in our Copenhagen Support Office. 

Take the next step in your career together with us. The journey starts here.​ 

*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.​